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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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5 ways social media listening increases customer advocacy

Sprout Social

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. What is customer advocacy?

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Audience engagement: What it is and tips to improve it

Sprout Social

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. Webinars Webinars are an excellent medium for Q&A sessions.

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7 Top B2B Social Media Trends

Oktopost

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123
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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69
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Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss

Pam Moore

Let's keep the conversation alive with love and authenticity! Subscribe here for an exploration filled with webinars, podcasts, free resources, special guests and oh, so much more! ⏰ Here's to our soulful journey into the exciting world of AI! Go get-r-done, peeps! Supercharge Your Marketing: Embrace AI and Automation Today!

Marketing 147