Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Each platform works differently and requires tailored content to succeed. . If you choose to use only one social media network for your B2B marketing, make it LinkedIn. It has more than 2.93

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B2B Platform Social Media YouTube 96

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? What is Paid Social Media for B2B?

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B2B Social Media Strategy LinkedIn 136

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

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B2B Social Media Brands Hubspot 150

Oktopost

MAY 22, 2023

Chloe Stevens reveals expert tips for crafting a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. She highlights the significance of understanding your target audience and tailoring content accordingly.

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Strategy Tips Apple Social Media Management 118

Webbiquity SMM

JUNE 1, 2021

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. Seven Essential Digital Marketing Tips for Your Business in 2021. Here are the top seven digital marketing tips for business success in 2021 (and beyond). Create content your audience loves.

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Tips Marketing Privacy Influencer 352

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

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B2B Content Marketing Syndication 109

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Source: Pixabay. Know your target audience.

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Social Media Tips Metrics B2B 205

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Webbiquity SMM

NOVEMBER 2, 2021

The four tips here are more broad advice that is useful on every platform you may use for your networking, whether to expand your business or to gather a helpful group of people within your social circle you can lean on when you need them. Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok.

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Industry Social Media Tips Platform 235

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.

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Brands Content B2B Apple 144

Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

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B2B Company Facebook Video 228

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

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YouTube Video Film Sports 103

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. It’s no secret B2B social has the reputation of being boring. Episode Summary. Meet Aliza Hornstein.

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B2B Social Media Social Media Management Apple 80

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Episode Summary. Meet Helen.

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B2B Social Media Management Apple Authentication 62

Keyhole.co

NOVEMBER 29, 2023

YouTube is no longer just a consumer platform. Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. With such huge competition, one thing that makes a difference is the posting timing on YouTube. It has grown to help people make careers out of it.

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YouTube Analytics Analysis Engagement 59

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. In other words, podcasts have become a potent source of evergreen content. . But the question is, who’s listening to that content?

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B2B Marketing Apple Hosting 62

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ.

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B2B Sports Apple ROI 69

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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ROI B2B Social Media How To 52

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Because people crave credible and quality content on social media. Episode Summary.

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Influencer B2B Marketing Apple 174

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts.

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Strategy Twitter Tips Marketing 52

Keyhole.co

OCTOBER 24, 2023

YouTube videos can provide great value for your business, since they have the potential to show up on the first page of Google search results, thereby increasing your brand’s reach and authority. A channel audit can help you determine if your YouTube videos are performing up to their potential.

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YouTube How To Posterous Upcoming 52

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Practice Proper Channel Management.

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Influencer Brands Policies Privacy 288

Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. B2B companies have been struggling with it well before Covid-19. In the B2B space, internal or customer facing relationships matter. When sharing corporate content for example, make sure content is relevant and not spam. Understand the B2B Social Media Landscape.

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B2B Authentication Issues Team 77

Webbiquity SMM

MARCH 22, 2018

Write Excellent Content. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results. You need to create content your audience will want to read, and share. To get help writing your content, try a content writing service like UK Services Reviews.

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Tips Facebook B2B Review 191

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Non-video ads.

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YouTube Marketing Campaign Guidelines 145

Buffer Social

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Here are some top tips for creating a great LinkedIn profile.

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LinkedIn Tips Skills URL 113

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Image credit: DreamGrow. Focus on Facebook.

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Social Networking Tumblr Tips B2B 223

Mindjumpers

JULY 1, 2010

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

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B2B Strategy Content Marketing 189

Webbiquity SMM

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. 4. Share Original Content. We’ve all been hearing “content is king” for years now, but it is not sufficient simply to create original content to generate leads. Contests are useful for several reasons.

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Social Media Tips Review SEO 156

Visually SM

JULY 6, 2020

So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks. How to produce content for the main social media channels of today.

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Social Media Content How To Marketing 130

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Her best tip? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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B2B Apple Hosting Meeting 125

Oktopost

JULY 6, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Lastly, Adam offers some of his best tips to fellow marketing leaders who may be needing to gain buy-in from leadership to launch a program of their own. Catch all episodes here. Episode Summary.

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Organization B2B Apple Meeting 125

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? There are of course dozens of ways to encourage, incentivize, and gamify your colleagues to share the right content, at the right time. Catch all episodes here. Episode Summary. Meet Barney.

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B2B Apple Mobile Reputation 117

Oktopost

DECEMBER 9, 2020

She shares tips and tricks from her own experience at Burwood Group to keep colleagues engaged and grow reach. You may even recognize her from our recently released customer story series on YouTube. Listen in and learn best practices for any employee advocacy program into 2021. Like What You Heard?

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Social Media B2B Startup Apple 147

Webbiquity SMM

SEPTEMBER 28, 2021

According to Facebook, these are the things they are not accepted on their platform: Nudity or other sexually suggestive content. Content that contains self-harm or excessive violence. YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13?

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Social Networking Guidelines How To Policies 265

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

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Social Media Management B2B Social Media HootSuite 76

Oktopost

SEPTEMBER 12, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Shedding some light on the most asked questions around B2B social are Olivia Messina and Addie Peters. Hot Topics: Tips for landing a social media position. Adeline Peters is Oktopost’s Social Media Content Specialist. Episode Summary.

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Questions Social Media B2B Apple 62