Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process.

B2B 40

B2B Mobile SMS Tips 40

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. You know how it’s common to say “let me Google that” when you’re thinking of looking something up? This standalone B2B service allows businesses to share content across various platforms. What is KakaoTalk?

Mobile 83

Mobile FAQ HootSuite Retail 83

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. B2B Lead Blog ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Google and Facebook captured 85% of the growth in internet advertising last year. to Google+; and 2.3% Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 4. Mobile devices dominate YouTube views, but TV is gaining. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: Google ).

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Drupal 94

Drupal Content Case Study Statistics 94

Mindjumpers

JANUARY 18, 2012

We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms. billion pieces of content are shared. 55% of Twitter users access the platform via their mobile. 55% of Twitter users access the platform via their mobile. billion have a mobile and only 4.2 infographic].

Social Media 280

Social Media Statistics Mobile B2B 280

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ). Twelveskip ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Mobile marketing will continue to grow. You probably already know that smartphones now account for more than half the mobile market.

Trends 217

Trends Marketing Mobile Engineering 217

Visually SM

OCTOBER 29, 2020

When you create a page on any platform, one question comes up: how often should I publish new content? It describes the average person you’re speaking with, so you can choose the right timing, the right approach, and the right content to share. Know how your audience consumes content. Another key factor is frequency.

Social Media 130

Social Media Engagement Strategy How To 130

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Facebook Vs. Google.

Software 101

Software Marketing Analytics B2B 101

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. Based on this data, your marketing team pivots to switch up the marketing strategy to focus on thought leadership and develops content that reflects the top 10 challenges of CPG in the space. Uniquely Qualified Audience Creation.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Stay N' Alive

MARCH 22, 2013

I admit I'm not as mad as before , as the dust has settled off since they killed sharing and replaced it with a very limited Google+ sharing feature (on top of the "send to" feature that was there before). At the same time we see other "social networks" of Google's (Youtube) hitting over a billion active users. Like, a lot.

Google Reader 101

Google Reader RSS Google API 101

Adam Cohen

APRIL 12, 2012

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). regular YouTube page, company channel, mobile device, etc.). •

Social Media 194

Social Media Metrics ROI Klout 194

Hootsuite

APRIL 29, 2020

How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. Then use Hootsuite Streams to monitor their social posting frequency and content mix. Determine your content mix.

Template 145

Template Templates Social Media Tools 145

Direct Marketing Observations

MAY 13, 2022

With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! Social resets every day. It always has been.

B2B 112

B2B Social Media Conversation Platform 112

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website. use WhatsApp, and 56.8%

Brands 152

Brands Analytics Consultant Data 152

Oktopost

APRIL 20, 2021

SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. Source: [link].

SEO 62

SEO Engagement Real Estate Metrics 62

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. If your brand is considering LinkedIn, your content strategy should be the top priority. These demographics make LinkedIn an enticing and important channel for brands.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

Examples 103

Examples Template Templates How To 103

Keyhole.co

MARCH 9, 2023

BuzzSumo BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords. Pro: BuzzSumo is extremely useful for tracking trending content and influencers. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app.

Tools 84

Tools Sentiment Hubspot Price 84

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. b2b networking. mobile app. video content. b2b networking. mobile app. video content. Forget Amazon.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. Few companies are strategic about content planning and development. These are those links. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). google cardboard. google tango. mobile browser. Facebook has Oculus.

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). google cardboard. google tango. mobile browser. Facebook has Oculus.

Transportation 49

Transportation Apple Microsoft B2B 49

agora pulse

JANUARY 22, 2021

Helpful content: 10 Useful and Fun Ways to Use Instagram Stickers. Action buttons are essentially CTAs that appear alongside your “Contact Us” or “Shop Now” buttons on your mobile Instagram profile. Helpful content: H ow to Write Social CTAs That Really Move Your Audience. Branded Content Tags.

Features 124

Features Instagram Hashtag Social Media Management 124