Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 121

Company Instagram B2B Survey 121

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Send out a survey & outline your content strategy. Keep the momentum going.

How To 62

How To B2B Training Survey 62

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Results : 500,000 viral updates on company products. Improved Customer Support.

Social Media 198

Social Media Jive ROI Press Release 198

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations? Build trust?

Strategy 85

Strategy How To Training ROI 85

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Who is our brand’s CEO?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 141

ROI Social Media Social CRM Survey 141

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Tweet This!

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Optimize Your Company Page. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A free service for setting up, promoting and hosting Twitter chats. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Create animations? twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 121

B2B Software Social Media Survey 121

Oktopost

SEPTEMBER 4, 2019

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. Price: Free.

Software 81

Software Research Marketing Price 81

Diva Marketing Blog

MAY 12, 2013

I don’t think these definitions change—just that the sites that once hosted them are not what they used to be. ~ @JackYan JackYan.com. My one big truth about social media: it continues to be my most important source of news and information, and it continues to baffle most companies. Transparency is still important. Nettie Reyonds.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 151

Social Media Strategy Consultant B2B 151

Writtent Blog

DECEMBER 6, 2023

If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Host free events. Give them what they want and get some free publicity by hosting a free event. Survey your customers for great ideas.

Small Business 98

Small Business Marketing Compete Directory 98

Kikolani

JANUARY 16, 2011

Question: I have a wordpress blog and am considering hosting it myself so that the site name looks more professional. Answer: The difference between WordPress.com and a self-hosted version of the WordPress platform is the control you will have with the latter, but with that control also comes the need for maintenance.

Questions 167

Questions WordPress Postrank Blogger 167

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. So how has the company managed to build an engaged brand community ? Traditional Medicinals.

Examples 227

Examples Communities Brands Forums 227

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Company launches a media content destination for women. From a business standpoint, it’s brilliant. With JaneNation, St.

Social Media 127

Social Media Case Study Strategy Study 127

Keyhole.co

AUGUST 10, 2023

I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. This again adds a personal touch and underscores that it’s the people who make a company. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. This again adds a personal touch and underscores that it’s the people who make a company. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JULY 17, 2019

Every company has different resources and different priorities. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Source: The CMO Survey.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. LinkedIn is the only B2B-dedicated platform in our roundup. Company size. Regarding B2B lead generation, LinkedIn is in a class of its own. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

NOVEMBER 16, 2018

Run a survey or poll : Another good way to create engaging social media posts is using polls or surveys. Social media polls and surveys are the simple tools for quickly obtaining customer feedback. Social media polls and surveys are the simple tools for quickly obtaining customer feedback.

Engagement 147

Engagement Social Media Survey Hashtag 147

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I want to start off the show by thanking our kind sponsors, Eric’s company Argyle Social, data driven social media management.

B2B 113

B2B LinkedIn Posterous Social Media 113

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. When surveyed, marketers–who should know the difference between hype and reality–seem to believe it’s the real deal. What Is Account Based Marketing (ABM)?

Marketing 101

Marketing B2B ROI Conference 101

Hootsuite

JULY 8, 2020

B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? SurveyMonkey has a free template for a social media audience research survey. You can link to your survey directly from a social post, like Amsterdam Marketing did here: Hello to our amazing followers. New parents?

Template 145

Template Templates Social Media How To 145

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Do host a Tweet chat. So here goes. Basics of Lead Generation. What exactly is a lead? “A Case studies.

How To 174

How To Hashtag LinkedIn Newsletter 174

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. You can also host one free webinar for 30 minutes with 10 attendees. For webinars, the pricing plans start at $40/month/ host license.

Conference 60

Conference Price Hosting Meeting 60

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MARCH 1, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). My name is Jim Kukral , and I am guest hosting today for Jay Baer on the Social Pros Podcast , and I am joined by co- host extraordinaire, Eric Boggs. Jim: It depends on the company.

Social Media 143

Social Media Hubspot Software Hosting 143

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

FEBRUARY 2, 2012

Next week’s guest is Scott Monty from Ford Motor Company. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center.

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

FEBRUARY 23, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). With your host, Jay Baer of Convince & Convert, and special contributor Eric Boggs of Argyle Social. It’s from a 2011 marketing survey by the Corporate Executive Board.

Social Media 119

Social Media Adwords B2B Training 119