Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Brand surveys. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Run customer surveys and benchmark them against your social listening data. Guest post by Mehdi Hussen.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. It requires in-depth research, months of vetting and gaining the trust of multiple stakeholders to finalize a deal.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Research has shown that only 15% of marketers evaluate their success by how many leads they get. Connect with Your Community. Creating a community is paramount to your success as a growth hacker.

Strategy 144

Strategy Metrics Process B2B 144

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

OCTOBER 30, 2011

We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant. Listening to some huge survey that says “on average, the best time to tweet is 2pm Wednesdays” is a mockery in stereo.

Facebook 156

Facebook Statistics B2B Apple 156

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Tech social media resources. and 1 p.m.

Twitter 105

Twitter Tourism Travel Education 105

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. User-generated content avoids that apathy by showing audiences that there’s a real community of people who are interested in your brand. ?

Content 118

Content FAQ Sentiment Hashtag 118

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. But, yeah, it’s kind of a curious thing to see what this survey might look like two years from now versus what the survey might have looked like two years ago.

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 227

Examples Communities Brands Forums 227

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. Research top industry bloggers. Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

Pam Moore

NOVEMBER 23, 2020

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service? Give us a shout and let's get to work!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Consider doing a survey to help you better understand the skill and needs of your executives, stakeholders, team members and employees. Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Training 78

Training Marketing Consultant Template 78

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Repurpose your content.

B2B 244

B2B LinkedIn Strategy Marketing 244

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Participate in the communities where your audience already gathers. Have you ever wondered how many posts get published each day?

Strategy 93

Strategy Content Marketing Influencer 93

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Response rates for email surveys continue to decline; who has the time to answer a survey? (At Highlight your company’s community involvement. Here are 20 ideas. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MARCH 6, 2015

In their surveys, research, and reflection, they realized that, “There is no such thing as time management. This strategy was developed as Tony and his team discovered their conversion numbers were skyrocketing when they started engaging at the community level. Southwestern Consulting Co-Founder, Rory Vaden.

Marketing 60

Marketing Consultant Social Media Team 60

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. — About the State of Social Media survey and data. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Participate in the communities where your audience already gathers. Have you ever wondered how many posts get published each day?

Strategy 60

Strategy Content Marketing Influencer 60

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

Ignite Social Media

MAY 31, 2016

When asked what their main reasons are for using social networking services, the top response from surveyed millennial women said it was to stay in touch with what their friends are doing, and 26% said it was to share details of what they’re doing in their daily life.

Yammer 60

Yammer Buy Social Networking Report 60

Buffer Social

JANUARY 10, 2019

Play the long game by focusing on building an engaged community. BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. Some of the most effective techniques we’ve used are: Surveys.

Research 111

Research Content Facebook Curation 111

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Did anybody say B2B is boring? Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Halie Powell , Community Bible Church – Social media scheduling, of course! Testing native video.

Social Media 40

Social Media Social Media Management Project Marketing 40

Social Media Strategies Summit

NOVEMBER 18, 2022

Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. Research from the University of Alabama in Huntsville discovered that a primary driver for older demographics to use social media is to compensate for the lack of in-person interactions. Gender split.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Marketing Salary Survey: Social Media Marketing by Aquent. Social Media Facts and Stats. by eMarketer.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Make sure that social media efforts are sustainable.

B2B 175

B2B Social Media Marketing Microblogging 175

The Realtime Report

OCTOBER 5, 2021

This is exactly what Watson, a former Global Director of a Fortune 500 company, and Segarra, a retired New York City police officer, have accomplished amid long-standing careers advocating for the Latin American and Caribbean community and culture and, more specifically, going over-and-above to advance young Latino entrepreneurship.

Travel 91

Travel Tourism Airlines Film 91