Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring. Challenges.

Survey 225

Survey Report Social Media ROI 225

Social Media Strategies Summit

NOVEMBER 27, 2018

Their research also revealed people didn’t mind seeing commercials during this content, so long as they’re relevant. Specifically, would women of color be interested in a dedicated social community? Their audience research confirmed: They wanted curated content. The Know: An OWN Community. The topics that matter to them.

Communities 100

Communities Platform Video Fashion 100

Social Media Strategies Summit

APRIL 11, 2024

Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Source: linkedin.com 3. Reddit is the 8th-ranking website worldwide.

Social Media 226

Social Media Tips Marketing UGC 226

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 122

Social Media Survey Education Team 122

Bill Hartzer

NOVEMBER 6, 2023

A recent survey conducted by Junior Achievement USA in partnership with EY has shed light on the aspirations of today’s teenagers, with a staggering 76 percent expressing a likelihood to consider entrepreneurship as a career path. The survey also highlighted certain concerns among teens regarding entrepreneurship.

Influencer 95

Influencer Social Media Survey Construction 95

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. unique users in the UK. jxrdanhames m.A.A.d

Metrics 100

Metrics Influencer Marketing Survey 100

Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. Think like a creator, not a brand Canva is a great example of a global brand that is successful at tapping into engaged social communities of dedicated fans.

Brands 148

Brands Marketing Real Estate Collaboration 148

Digimind

JULY 22, 2021

On June 24th, Digimind & ICON teamed up to bring a much-needed discussion on “Reinventing Healthcare Research With Social Intelligence” to attendees during an Expert Webinar session. The event was hosted by Michael Durwin , Director of Social Intelligence & Communities.

Research 71

Research Conversation Hosting Eventful 71

The Realtime Report

AUGUST 29, 2012

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Sprout Social

SEPTEMBER 30, 2020

Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are: Liking or responding to customers. Cultivate a brand community. And rightly so.

Twitter 141

Twitter Survey Trends Hashtag 141

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lia’s prediction is bolstered by her research on LinkedIn for a client and seeing examples of what corporate accounts such as Lyft, Robert Half, SEMRush, Vista Social, and Hubspot are doing on the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Brand surveys. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. It’s fair to say things have changed somewhat since then.

Examples 177

Examples Brands Avatar Authentication 177

Buffer Social

MAY 26, 2022

The last one can be hard to evaluate so we also shared some examples: GiveWell conducts in-depth research to determine how much good a given program accomplishes per dollar spent. Founders Pledge shares research designed to identify the most strategic opportunities for impact. Here is a guide on how to choose an effective charity.

Guidelines 84

Guidelines Team Survey Small Business 84

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

agora pulse

AUGUST 17, 2020

But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions. Step 2: Research your competitors’ strategy and tactics.

Social Media 171

Social Media Strategy Marketing How To 171

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Run customer surveys and benchmark them against your social listening data. Guest post by Mehdi Hussen.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. A rebrand should build on this equity, not discard it.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

FEBRUARY 4, 2020

According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

Instagram 145

Instagram Social Media Marketing Survey 145

Sherrilynne Starkie

MARCH 11, 2013

Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. Groups would represent fans, sponsors, partners and other community influencers.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sprout Social

MARCH 19, 2024

AI insights for government Governments can use AI insights to improve public services and policies and engage with communities. AI insights for market research AI insights revolutionized market research, enabling marketers to extract valuable competitive insights from a large consumer base quickly.

Sentiment 111

Sentiment Banking Patterns Hotels 111

The Realtime Report

APRIL 26, 2018

Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. In recent years the way customer feedback has been collected has moved into online qualitative market research to cut costs and speed up the process. Send Out Email Surveys Or Polls.

How To 114

How To Survey Content management systems Patterns 114

Social Media Strategies Summit

JANUARY 21, 2021

According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began. 2 Do your research. This could include an appreciation of their creativity, their strong sense of community, or their brand values. 3 Develop an authentic relationship with the influencer.

Influencer 189

Influencer Metrics Campaign Survey 189

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. Cultivate a strong employer brand Just as you research a potential candidate, job seekers thoroughly look into their potential employers. Now, it’s the new norm.

Social Media 100

Social Media Strategy Team Review 100

Buffer Social

APRIL 13, 2023

Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Experiment and use data to inform strategy.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

JULY 7, 2020

That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. According to our survey in #BrandsGetReal: What consumers want from brands in a divided society , nearly four in five consumers feel brands can connect people of different backgrounds and beliefs for multiple reasons.

Brands 119

Brands Survey Microsoft Issues 119

Sprout Social

SEPTEMBER 21, 2020

Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 136

Issues Survey Campaign Authentication 136

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The survey was fielded during July and August 2023. Developing an original research study and using influencers to generate content for it and promote it is highly effective.

B2B 140

B2B Research Influencer Marketing 140