Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. You want them to be able to make connections and build trust within their own community.

How To 62

How To B2B Training Survey 62

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Followers per tweet.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

APRIL 21, 2020

They have already developed a community of users or customers around them. Be sure to follow your metrics and figure out if some keywords are performing better than others. Statistically, this upgrade happens every ~2.2 So just like celebrities, star products are uniquely suited for social media.

Marketing 138

Marketing Apple Strategy ROI 138

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. Then you need to set tracking images and generate custom code. *

Facebook 185

Facebook Web 2.0 Startup Applications 185

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Email is the foundation for any online marketing campaign. Warm fuzzies.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Each of these strategies requires different tactics, resources and success metrics. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Social Media Strategies Summit

NOVEMBER 28, 2022

Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. Business 2 Community ). Believable.)

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Writtent Blog

MARCH 10, 2014

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Is there anything better than a real-life content marketing success story? I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 116

Metrics Social Media eBook Social CRM 116

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? In B2B especially, customers are likely to be on a retainer or may make regular purchases. Another key metric in determining brand awareness can be found through social listening: share of voice. Share of Voice.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. And guess what? The very blog that you’re reading came out #1. Of course, content alone is not the answer.

Content 124

Content Marketing Consultant Social Media 124

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. A Few Statistics About Top 130 Minnesota Tech Companies on Twitter. How popular are they on average? The median is 1,150.

Company 149

Company Twitter Software System 149

Oktopost

OCTOBER 31, 2023

In today’s B2B buyer journey, purchasers seek reliable insights from business leaders. Make your thought leadership a meaningful experience In order to create a LinkedIn community that your audience returns to, you need to create a meaningful experience for them.

LinkedIn 62

LinkedIn B2B ROI Authentication 62

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Measuring social media is viable, but not obvious. Great question.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. The change has come from how people create their perceptions.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JULY 26, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Webbiquity SMM

DECEMBER 16, 2014

Which metrics are most valuable in evaluating tactical success? The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Pixlee

SEPTEMBER 27, 2021

Many brands realize there is a need for video content, but aren’t aware of the breadth of content already available to them from their existing community. Set clear goals about the metrics you’d like to target, like social media engagement rate or sales. Engagement statistics: How are people behaving on your landing pages?

Video 52

Video UGC How To Chemicals 52

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. It doesn’t give you much freedom to track your audience demographic data or metrics like click-through rates, follower growth, or engagement rates. better than every other content type.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? philsimonsystems Interesting post, Jay.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Then this is the blog post for you.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MARCH 23, 2010

As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Pay attention to your statistics with regard to calls to actions. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As

Social Media 119

Social Media Strategy Consultant RSS 119