Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you.

Company 136

Company B2B Brands How To 136

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106

Analysis Sentiment Marketing How To 106

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM lets you engage with these conversations early on.

Social CRM 96

Social CRM B2B How To Patterns 96

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Don’t be afraid to share or comment on their content. Be Part of the Discussion.

B2B 69

B2B Brands Tips Notification 69

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions.

B2B 84

B2B Team Conversation Education 84

Sprout Social

JANUARY 12, 2022

Positive comments. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Those likes are going to stop.

Engagement 156

Engagement Social Media How To Hubspot 156

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. Subscribe to the comments for this post? Bravo AT&T! Tweet This!

iPhone 258

iPhone Reputation B2B Social Networking 258

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

Strategy Tips Marketing Resources 156

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Dylan Doyle echoes these comments, saying EY thinks of trends in squares, circles, and triangles. “If

Conversation 130

Conversation Brands Authentication Trends 130

Social Media Strategies Summit

FEBRUARY 18, 2021

Basically, there is a lot that you can do with videos, depending on who your audience is and what your marketing goals are. Brands and marketers are increasingly using this to have a real-time interaction with their audience. Brands and marketers are increasingly using this to have a real-time interaction with their audience.

Trends 193

Trends Social Media Authentication Instagram 193

The Realtime Report

APRIL 11, 2019

The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? Use this article to consider the benefits of paid and organic social media marketing and how to combine them to earn engagement and growth through social media.

Small Business 133

Small Business Organization Social Media Authentication 133

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). On the consumer side, one of the best examples of successful hashtag marketing is the famous watch brand, Daniel Wellington.

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Here’s how: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. Your company’s reputation is can be significantly impacted by its social media presence.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Social media listening also enables you to avoid making a reputation for all the wrong reasons. . The result was the most downvoted comment in the history of Reddit. . #3

Social Media 78

Social Media Brands Reputation Reddit 78

Buzz Marketing for Technology

NOVEMBER 17, 2010

Subscribe to the comments for this post? Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tags: Customer Experience Customer Support Facebook Listening Monitoring Reputation Management Reputation Monitoring Social Media Social Networking Twitter.

Brands 243

Brands Reputation ROI Case Study 243

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Your comments will appear on hundreds of people’s feeds. How does a comment lead to a demo request?

Tips 133

Tips Authentication LinkedIn Groups 133

Keyhole.co

MARCH 11, 2024

By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. Is your content resonating with your target market? Analytics hold the answers.

Template 52

Template Templates Analytics LinkedIn 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The statistical similarity shocks me.

Social Media 149

Social Media B2B Strategy Consultant 149

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Webbiquity SMM

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). a restaurant tweeting out lunch specials to area businesses at late morning) social media is just not effective as a direct marketing / direct response tool.

Social Media 193

Social Media Sysomos Case Study B2B 193

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 60

Strategy Tips Marketing Resources 60