Oktopost

JUNE 15, 2023

That’s a huge cross-section of any market, and most of us can come up with our own stories of brands that have responded well to social media queries, and brands that have flopped in their own comment sections. Omni-channel customer support is becoming the norm – if it isn’t already. You’ve got to be listening in real-time.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 62

Report Atlassian Brands Sentiment 62

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Work with Influencers. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Sentiment Analysis: An analysis of the temperment around posts about your brand.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant.

Social Media 186

Social Media Analysis Sentiment Comparison 186

agora pulse

NOVEMBER 10, 2020

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Improve customer service. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 29, 2024

Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JUNE 19, 2020

Sharing influencer-worthy content. Asking for comments or opinions is an effective way for a business to increase engagement, and potentially much more so if the social initiative is spurred by the CEO. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. Following up.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Sentiment: Are the comments, posts etc.

SM2 188

SM2 Alterian Vocus Social Media 188

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. Retweet and comment on relevant posts. To get your brand seen and grow your Twitter profile in 2020, encourage engagement such as likes, retweets, and comments. positive sentiment around the conversation. Opt for micro-influencers. Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. which posts get comments?). HypeAuditor’s free tier is geared for influencers, offering a report that will break out how many of your followers are fake or real. your website?),

Metrics 145

Metrics Analytics Instagram Tools 145

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Keyhole.co

FEBRUARY 23, 2024

Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 11, 2024

Beyond surface-level metrics like likes and comments, focus on deeper indicators of engagement such as share of voice, conversion rates, and page visits. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. What are the best practices for enhancing LinkedIn page visibility?

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Are users running into bugs?

Tools 86

Tools Sentiment How To Team 86

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? A free tool for finding the relative influence of any Twitter user. Display a feed of brand-related comments from a variety of social networks on your website. Highlight the best comments, selectively hide comments (e.g.

Tools 208

Tools Social Media Lithium Sysomos 208

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. But there’s a lot more to social media listening than replying to every Twitter reply or liking every Instagram comment you get. What’s the sentiment toward other competitors?

Social Media 78

Social Media Brands Reputation Reddit 78

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

FEBRUARY 4, 2023

Just click on View analytics, and you’ll see the following metrics: Impressions Reactions Comments Reposts Top demographics Please note that for most metrics under Page analytics, you can access 15 days to a year’s worth of data. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Just click on View analytics, and you’ll see the following metrics: Impressions Reactions Comments Reposts Top demographics Please note that for most metrics under Page analytics, you can access 15 days to a year’s worth of data. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. Activate Your in-House Army of Sharers.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. Activate Your in-House Army of Sharers.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

MAY 2, 2024

In addition to understanding your customers in marketing, social listening helps you gather industry and competitor data, understand the customer’s experience with what you offer, and create opportunities to collaborate with influencers or even other brands. As one of the social media platforms, you can do social listening on LinkedIn.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Why use social media for B2B marketing.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Sprout Social

APRIL 23, 2024

While some may be massive corporations operating globally, others may be smaller businesses with far less influence and a smaller customer base. Market share essentially informs how big a competitor is and what percentage of sales or influence they command in your overall market.

Analysis 85

Analysis Sentiment Marketing Reputation 85

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Travel 91

Travel B2B Automotive Campaign 91

Sprout Social

JANUARY 5, 2023

Not to mention uncover opportunities to find influencers and brand partners. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial. Not to mention demographics and general sentiment around your brand. .

Social Media 81

Social Media Sentiment Hashtag Analysis 81

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159