Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

B2B 62

B2B Metrics Social Media Social Media Management 62

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social. Use Influencer Marketing.

B2B 130

B2B Social Media Strategy How To 130

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

B2B 171

B2B Brands LinkedIn Social Media 171

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Today, use our expertise at Ignite to help you discover the five best social media networks for your B2B marketing campaigns.? . In fact, 80% of the total B2B leads come from LinkedIn.? .

B2B 96

B2B Platform Social Media YouTube 96

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 103

Influencer Marketing Collaboration ROI 103

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 123

B2B Communities Brands Loyalty 123

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing. Why Use YouTube for B2B Marketing? How popular is YouTube?

B2B 135

B2B SEO YouTube Tools 135

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Lead identification.

B2B 92

B2B Marketing Sentiment Influencer 92

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

LinkedIn 104

LinkedIn Influencer Brands Marketing 104

Webbiquity SMM

NOVEMBER 8, 2022

Consumer comments have (often far) more weight than paid ads. Case Studies : These are the B2B equivalent of product reviews. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. This psychological phenomenon has further expanded thanks to the growth of social media.

comScore 299

comScore Marketing Case Study Review 299

Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. Later x Fohr: The Selling Power of Influencers. year-on-year.

Influencer 80

Influencer B2B Instagram Price 80

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 103

B2B How To Sentiment Reddit 103

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 83

Social Media Tools B2B Team 83

Webbiquity SMM

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics. Leave a comment below or reach out on X/Twitter.

Research 257

Research Report Social Media CPM 257

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Influencer 160

Influencer Strategy Content Marketing 160

Oktopost

FEBRUARY 28, 2022

By the time you interview a specific candidate for a particular job posting, it may be too late to have much of an influence on their opinion of your brand. Instead, they put it into practice by asking readers to leave questions in the comments for the HubSpot team to respond to. Salesforce.

Company 139

Company B2B Brands How To 139

Writtent Blog

JUNE 21, 2013

Share your views on these ideas in comments below! How To Leverage the Science of Relationships to Gain True Influence. There are four principal stages in gaining influence, and it’s always a cooperation of two and more parties. 8 Ways to Ease the Pain of Blog Commenting. How to write a proper blog comment?

Comments 76

Comments Influencer Marketing Statistics 76

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers.

Brands 159

Brands Airlines Hashtag Influencer 159

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Tell us in the comments! How will you be incorporating LinkedIn into your social media strategy in 2024?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. You can still comment and interact with the content on the original site.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” At the very least, all influencer brand mentions should be acknowledged.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions. Sales teams across the globe are now cashing in on its success with the advent of social selling.

B2B 87

B2B Team Conversation Education 87

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world.

B2B 69

B2B Brands Tips Notification 69

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Webbiquity SMM

NOVEMBER 15, 2022

Being an effective community manager in the social media space means encouraging participation and promptly responding to your followers’ comments, direct messages, tweets, and other forms of feedback. Why not join forces in a competitive space filled with other thought leaders, brand ambassadors, and influencers?

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Work with Influencers. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. You should also take it a step further: comment on posts that are relevant to your brand.

Brands 78

Brands B2B SEO Influencer 78

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 147

Tools B2B Price ROI 147

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Subscribe to the comments for this post? Share this on Facebook.

Aggregator 187

Aggregator Paper.li B2B Content 187

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 139

Examples B2B ROI Analytics 139

Convince & Convert

NOVEMBER 2, 2010

He also blogs at Dare to Comment. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. Your job is to use social media to reach and influence decision makers at companies in your target space. With rocket content, your end goal remains the same.

B2B 115

B2B Bazaarvoice Content Influencer 115

Oktopost

JUNE 15, 2023

That’s a huge cross-section of any market, and most of us can come up with our own stories of brands that have responded well to social media queries, and brands that have flopped in their own comment sections. But those major B2B influencers are only the tip of the iceberg. You’ve got to be listening in real-time.

B2B 62

B2B Sentiment Analysis Influencer 62

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Once revolved, add another comment detailing how you solved it.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. BuzzSumo. . Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Social Media Strategies Summit

FEBRUARY 18, 2021

On social media, especially, videos like product tutorials, reviews, or product unboxing are quite popular with both brands and influencers. Moreover, it allows you to read audience comments and answer their questions in real-time. You can also use live videos to host an interview or a talk with an industry influencer.

Trends 193

Trends Social Media Authentication Instagram 193