Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Study What Successful Influencers Do.

B2B 69

B2B Brands Tips Notification 69

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers.

Brands 160

Brands Airlines Hashtag Influencer 160

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. Brand 24. . BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

FEBRUARY 18, 2021

On social media, especially, videos like product tutorials, reviews, or product unboxing are quite popular with both brands and influencers. Moreover, it allows you to read audience comments and answer their questions in real-time. You can also use live videos to host an interview or a talk with an industry influencer.

Trends 193

Trends Social Media Authentication Instagram 193

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. If a brand is just talking at you and you try to talk back to them and the brand doesn’t engage with a like or a comment, then that’s a problem. Those comments are going to stop because they realize that the brand doesn’t care.” .

Engagement 156

Engagement Social Media How To Hubspot 156

agora pulse

NOVEMBER 10, 2020

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Improve customer service. Increase revenue. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

APRIL 2, 2024

You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. It includes likes, comments, shares, and other forms of engagement. Use to: Measure your brand’s visibility and influence in a specific market.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. Your company’s reputation is can be significantly impacted by its social media presence.

Social Media 186

Social Media Analysis Sentiment Comparison 186

Sprout Social

SEPTEMBER 30, 2022

You can get a sense of a prospect’s personality, interests and pain points by following them on social and paying attention to the content they post, share, like and comment on. Your comments will appear on hundreds of people’s feeds. Even if your original prospect doesn’t engage, a new prospect may surface in the comment box.

Tips 127

Tips Authentication LinkedIn Groups 127

Sprout Social

JANUARY 12, 2022

Positive comments. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. That’s because social comments are unfiltered and authentic. Shout-outs. The reality?

Conversation 132

Conversation Review Marketing How To 132

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Social media listening also enables you to avoid making a reputation for all the wrong reasons. . The result was the most downvoted comment in the history of Reddit. . #3

Social Media 78

Social Media Brands Reputation Reddit 78

Keyhole.co

MARCH 11, 2024

By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Beyond surface-level metrics like likes and comments, focus on deeper indicators of engagement such as share of voice, conversion rates, and page visits.

Template 52

Template Templates Analytics LinkedIn 52

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 2 Amazon Tells Employee Stories to Connect with Their Audience.

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Proper training dramatically reduces the risk of an employee releasing sensitive information, inappropriate comments or just plain muddled messages (e.g.

Social Media 194

Social Media Sysomos Case Study B2B 194

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Get influencers to write for you. But until you get to that point, why not make the most of your relationship or connection with an influencer?

Strategy 93

Strategy Content Marketing Influencer 93

Techipedia: Tamar Weinberg

MAY 15, 2012

This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing. Now ‘regular’ users have a chance at establishing a more weighty reputation online. The Old Model.

Google 193

Google Content URL SEO 193

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Social Media / Social Networking. Want to be featured in Fetching Friday posts?

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Get influencers to write for you. But until you get to that point, why not make the most of your relationship or connection with an influencer?

Strategy 60

Strategy Content Marketing Influencer 60

Keyhole.co

FEBRUARY 4, 2023

Just click on View analytics, and you’ll see the following metrics: Impressions Reactions Comments Reposts Top demographics Please note that for most metrics under Page analytics, you can access 15 days to a year’s worth of data. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Just click on View analytics, and you’ll see the following metrics: Impressions Reactions Comments Reposts Top demographics Please note that for most metrics under Page analytics, you can access 15 days to a year’s worth of data. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. This step and the next are the most crucial ones, which will influence how well your LinkedIn Group becomes. According to Inc.,

Groups 109

Groups Groups LinkedIn Template 109

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why?

Social Media 113

Social Media Strategy Influencer Education 113

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Why use social media for B2B marketing.

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Respond to comments (helpfully and appropriately). Please share them in the comments.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Diva Marketing Blog

MAY 20, 2016

It's a B2B network where conducting business is not frowned upon. Just use good judgment when publishing content and making comments. Even though they have social aspects — the ability to comment, share, and like, for example — they are, in reality, more like "content" networks where you upload and archive videos and images.

Domain Name 71

Domain Name Content Marketing Real Estate 71

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Lickshunmewah October 9, 2010 at 9:21 pm { 14 comments… read them below or add one } Laura October 7, 2010 at 9:56 am I have noticed that a LOT of people have unrealistic expectations for their business. Reply Tamar Weinberg October 7, 2010 at 9:45 pm Good comment, Eddie. If you ask me ‘do you do B2B marketing?’

Brands 236

Brands Handbook MySpace Construction 236

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. They can produce compelling content that suits B2B audiences and is more likely to get the engagement you want, both for organic engagement and paid advertising.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149