Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Will you embrace Twitter if I can show you ROI? And that’s just it. How can I help you? All rights reserved.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. UNsettling Stratten has a knack for gaps. Seriously honored to be on here.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Keyhole.co

AUGUST 10, 2023

This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! Engaging people in their passions all helps make the business more meaningful. The brand relationship starts to look like a friendship and not a transaction. How can I help you?

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Case Study Strategy Study 117

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 Play the long game by focusing on building an engaged community. Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. Let’s dive in!

Research 111

Research Content Facebook Curation 111

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You are indeed the perfect case study. You are indeed the perfect case study. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Bravo, man.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Sounds like a great case study.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. link] jaybaer Is your niche Twilight community worth $580 million now, it culturally relevant on a broad scale?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

link] Crushing the Myth of B2B Social Media [.] Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. Your customers are already [.] in social media? How can I help you?

Social Media 167

Social Media Strategy Consultant Conference 167

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. Share upcoming events Hosting a webinar or speaking at an event? Here’s Sarah Corley from Sprout Social sharing that she’s hosting an upcoming webinar. As a marketer, you cannot afford to overlook LinkedIn.

Examples 90

Examples LinkedIn Newsletter Hosting 90

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. link] Addoway.com Love the infograph Jay.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Webbiquity SMM

DECEMBER 4, 2019

Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. But even in some B2B segments, you can generate traffic from Pinterest if you have great visual content. Remember though, Pinterest is a community, like any other social media platform. Guest post by Mathew Jade.

Tips 131

Tips B2B SEO YouTube 131

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But, if you think it through, many companies could succeed by participating in this community. I'd love to see a case study on this. And when you stick 100% to the Big 4, you miss those opportunities.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

MAY 20, 2010

Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. There's SOOOO many case studies and results out there to see what's already been done. link] Sadie Harris Are You Suffering From Premature Calculation? shining through.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that. How can I help you? All rights reserved.

Social Media 121

Social Media Consultant Social CRM eBook 121

ProBlogger

FEBRUARY 18, 2019

Things like interviews, case studies, and things like that tend to lend themselves to the audio medium much better than written. Craig: They’re doing case studies and a fair amount of nitty-gritty how-to stuff because that’s their MO. Sorry to our listeners for that upcoming. How much editing is too much?

How To 43

How To Hosting Apple Questions 43

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. link] [link] Scott Heath RT @jaybaer: Are You Ready for the Opportunity Economy? It really brings this stuff to life.

Social Media 129

Social Media Foursquare Consultant Airlines 129

The Realtime Report

APRIL 24, 2024

Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. Teaser of upcoming events/offerings to build anticipation Focus on making your copy engaging, concise, and benefit-focused. Check out their case studies, testimonials, and references.

Eventful 91

Eventful Survey Loyalty Authentication 91

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Which may in fact be an entirely different crew than the people handling your community and responsibilities of that type. They surveyed over 1,000 B2B and B2C companies worldwide.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Maki takes us through four elements and then goes through a case study.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. I’m dying to find someone to recommend them to now. They did the Alton Brown Welch’s Grape Juice commercial, Maidenform Bras, and a whole lot more. I get Twitter follows based on keywords, where robots are obviously being used.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JULY 9, 2010

Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. Instead of just handing off a product and hoping the influencers said good things, they went out of their way to make us feel important, and I think that will deffinitly go over well when any of us say anything about the promotion. How can I help you?

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

SEPTEMBER 20, 2010

Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

APRIL 27, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Are Companies Not Valuing Judgment As A Critical Element The More Things Change, The More Things Change Is Starbucks the Most Dangerous Competitor to Facebook? How can I help you? All rights reserved.

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation. How can I help you? All rights reserved.

Social Media 120

Social Media Strategy Mobile Consultant 120