Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

Tools 62

Tools Content B2B Social Media Management 62

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. It’s imperative that we have an integrated campaign strategy as to not rely so heavily on one activity versus another.

Engagement 118

Engagement B2B Data Social Media 118

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar was sponsored by Spredfast. How does Real-Time Marketing work in a B2B environment?

Eventful 100

Eventful UGC Marketing B2B 100

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” As networks work those kinks out, marketers have to adapt.

Authentication 89

Authentication Examples Class Team 89

Hootsuite

FEBRUARY 18, 2020

The final stage of collecting social media leads is converting. What’s a quality social media lead? How you define a quality lead depends on your industry, campaign, and goals. It’s worthwhile to remember that when it comes to generating social media leads, quality often matters more than quantity.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

MARCH 12, 2020

While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Social ROI often comes down to the data you collect and how you use it. Building a successful go-to-market strategy with social media. Take the next step in your career.

Data 97

Data Skills Meme Social Media Management 97

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Sprout Social

FEBRUARY 8, 2023

No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. The people who attend those are all on social—and they’re interested in seeing that information in their feeds.

Industry 85

Industry Social Media B2B Resources 85

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. For example, many TikTok marketing agencies specialize in creative productions and talent management. Modern agencies offer services that include creative, strategic and tactical support across social channels. Hire employees.

Social Media 96

Social Media How To Marketing Price 96

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m. Register Now.

Influencer 76

Influencer Tools Marketing Klout 76

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m. Register Now.

Influencer 40

Influencer Tools Marketing Klout 40

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Mack Collier is a social media strategist, trainer, and speaker.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

NOVEMBER 30, 2016

Managing and measuring a successful social media program. About this course: “The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. Skill level : Beginner.

Class 40

Class Skills Social Media Marketing 40

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. The answer is to employ a lead nurturing campaign.

B2B 165

B2B ROI Campaign Buy 165

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. “How For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media. Easier to use?

Brands 90

Brands How To Sentiment Social Media Management 90

Oktopost

APRIL 7, 2022

Social media is an integral part of the sales funnel, and the data you can derive from social can provide you with deeper insights into how to improve your funnel over time, leading to more conversions. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education.

Social Media 132

Social Media B2B Company Consultant 132

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. There’s much more to content than a social media post or a blog entry on your website. For example, B2B trends in social media are constantly changing. Source What are the benefits of using a content creation studio?

Content 62

Content B2B Case Study Price 62

Sprout Social

APRIL 6, 2021

So social media lead generation is the process of collecting new leads using social media. Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. Launch a referral campaign.

Campaign 139

Campaign Social Media Discount Conference 139

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e.

Social Media 138

Social Media Metrics How To ROI 138

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

agora pulse

MARCH 1, 2021

Step-up your social media game and always provide links back to your website (which we’ll go through in the next section). Run Q&A webinars and product demos. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Offer training webinars. How to generate SQL leads.

How To 174

How To Hashtag LinkedIn Newsletter 174

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Content Consultant Social Media 139

Oktopost

JANUARY 17, 2024

Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. Invite them to sign up for your mailing list or webinar or become a social media follower. and produce more campaigns and content to repeat these results.

Metrics 62

Metrics Cost Hubspot Analytics 62

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e.

Social Media 62

Social Media Metrics How To ROI 62

Convince & Convert

JANUARY 11, 2017

This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Did it come from a specific campaign? Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

ProBlogger

MAY 22, 2016

10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. The ad simply tells the story of how Amy Porterfield’s first few webinars didn’t go so well, but she got better and she can help you, too.

Campaign 32

Campaign Strategy Tips Facebook 32

ProBlogger

MAY 22, 2016

10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. The ad simply tells the story of how Amy Porterfield’s first few webinars didn’t go so well, but she got better and she can help you, too.

Campaign 28

Campaign Strategy Tips Facebook 28