Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!).

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Template Templates Avatar How To 78

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Create your campaign.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This information can be used to create targeted marketing campaigns across various social media channels.

Platform 84

Platform Social Media Insurance Education 84

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. Analyze earned, owned, and paid together , so you can start optimizing and tweaking campaigns and content to move customers along their purchase paths.

Brands 152

Brands Analytics Consultant Data 152

Keyhole.co

FEBRUARY 4, 2023

If you run a lead generation form, then this is your go-to place to track leads and conversions from those LinkedIn campaigns. This will give you an idea if your ongoing campaigns are successful or need to be tweaked. Get your dose of inspiration for breakthrough LinkedIn marketing campaigns. I even use it in my free time.”

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you run a lead generation form, then this is your go-to place to track leads and conversions from those LinkedIn campaigns. This will give you an idea if your ongoing campaigns are successful or need to be tweaked. Get your dose of inspiration for breakthrough LinkedIn marketing campaigns. I even use it in my free time.”

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

JULY 31, 2019

Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights social listening has to offer your campaign. Download the Sprout Social mobile app. Related Articles.

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Team Notification Report Metrics 82

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? After all, these are the people who will receive your nurture campaigns, and some of them will become paying customers. No wonder so many companies fail at it! Shares on a piece of content.

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Content How To Marketing Metrics 104

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 144

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

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Social Media Strategy Apple iPhone 113

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Hootsuite

MAY 11, 2023

Bonus: Download a free pack of 3 fully customizable YouTube video description templates. Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Especially ones that your audience will love and engage with.

YouTube 103

YouTube Video Film Sports 103

Pam Moore

JULY 12, 2019

” Or “what was the ROI on your last content marketing campaign?” Take Action: Download the Ultimate 2019 Content Calendar Template. . Related Stories 28 Qualities of Amazing Content Marketing Content Marketing in a Nutshell for Business 2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST].

ROI 60

ROI Content Marketing Template 60

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. This is not news for B2B brands, but B2C brands might take note, too. Source: Digital 2020.

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Statistics LinkedIn Marketing B2B 145

Jon Loomer

JULY 23, 2019

Includes a downloadable guide on how to partner with Facebook on product launches. This resource also includes a downloadable guide with appealing visuals and detailed presentation of data. Includes a downloadable Creative Best Practices manual focused on the automotive industry. Includes a downloadable Lead Ads guide.

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Curation List Automotive Real Estate 167

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 75

Tools B2B Price Social Media Management 75

Oktopost

SEPTEMBER 16, 2019

The idea, essentially, is to create bespoke marketing campaigns built around each client’s unique needs and desires. For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client.

Examples 107

Examples Marketing B2B Conference 107

Keyhole.co

MAY 18, 2023

Instagram is the most-downloaded app in the world. Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. of watch time happens on mobile. 75% of high-income earners use Facebook.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. We design and build remarkable mobile apps. Following: 88.

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Company Twitter Software System 149

Pam Moore

DECEMBER 11, 2016

How to use our 2017 content marketing editorial calendar template ( download now ). 70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy.

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Template Templates Content NewsCred 167

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. PPC and social ads.

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Strategy Marketing Case Study How To 99

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. True purpose is more than just a marketing campaign based on the new social media trends. B2B: 54% brand-building and 46% sales activations. Unite search and social ad campaigns. woke washing.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

DECEMBER 9, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. How are B2B organizations connecting their sales team to prospects without events and conferences? Here are 5 questions to see how your approach compares. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. Or is there a way to download it and open it. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. Adjust Staffing and Timelines. You’re ALWAYS marketing.

Marketing 123

Marketing Social CRM Conference Social Media 123

agora pulse

DECEMBER 5, 2017

Ad retargeting should always be a cornerstone of your marketing campaigns. While targeting cold traffic with your ad campaigns can help you grow your client base when advertising big sales, you shouldn’t neglect your established customers. If you’re worried about not keeping up, download the Agorapulse mobile app.

Marketing 146

Marketing Small Business Campaign Eventful 146

agora pulse

DECEMBER 2, 2020

And if you need additional content ideas, download our FREE Social Media Content Calendar. With increasing numbers of people watching YouTube on mobile and sometimes in public places, captions are an important option to provide viewers. .” You can use a tool like Keyword.io Create Closed Captions for Every Video. In Conclusion.

YouTube 91

YouTube Marketing Publishing Video 91

agora pulse

OCTOBER 1, 2019

Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. If you want to run social media ads to increase sales by both targeting cold traffic and running retargeting campaigns, get your ad campaigns approved ahead of time. Create them today, and submit them for approval.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. If you want to run social media ads to increase sales by both targeting cold traffic and running retargeting campaigns, get your ad campaigns approved ahead of time. Create them today, and submit them for approval.

Social Media 135

Social Media Small Business How To Campaign 135

Hootsuite

JULY 21, 2020

What percentage of your views come from desktop, mobile, or elsewhere. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. This tool gives you the 10,000 foot and granular view of your social media campaigns, including video content.

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Metrics Platform Video HootSuite 144

ProBlogger

MAY 22, 2016

With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. 10 Tips for a Better Facebook Marketing Campaign. So, it is a great B2B marketing tool that gives you an extremely targeted audience to advertise to.

Campaign 32

Campaign Strategy Tips Facebook 32

ProBlogger

MAY 22, 2016

With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. 10 Tips for a Better Facebook Marketing Campaign. So, it is a great B2B marketing tool that gives you an extremely targeted audience to advertise to.

Campaign 29

Campaign Strategy Tips Facebook 29

Rebekah Radice

FEBRUARY 15, 2016

Taco Bell, McDonald’s and Food Network’s short, witty and highly-engaging video campaigns are fodder for an active and hungry (no pun intended) social following. In the meantime, start putting together your outreach campaign. 95% of B2B buyers prefer short bite-sized content ( Source ). But here’s the rub.

Trends 114

Trends Social Media Survey Mobile 114

Convince & Convert

FEBRUARY 23, 2012

Click the play button to listen here: Download the audio file: [link]. It’s on the go, it’s on mobile devices, and people typically aren’t scrolling through pages and pages of search results. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. Listen Now.

Social Media 118

Social Media Adwords B2B Training 118

Buffer Social

AUGUST 9, 2016

These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings. billion of which access the social network via mobile devices. Campaigns are easy to track. Give this campaign a name. Mobile News Feed.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Video ad campaigns have greater potential to increase brand awareness, brand consideration, and lead generation since they are typically served to a larger, more targeted audience. On mobile: 1.

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LinkedIn Video HootSuite Embedding 145