Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

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B2B Marketing Metrics Survey 101

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

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Social Media Tools B2B Team 62

Sprout Social

JANUARY 26, 2023

This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Here’s a quick breakdown of both strategies.

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Discount Marketing How To B2B 126

Webbiquity SMM

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. As your audience recognizes and relates with your brand, it fosters trust and loyalty, ultimately supporting your marketing goals.

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Social Media Tips Marketing HootSuite 267

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. Getbee readily solves this problem. markets.

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Retail Video Microsoft Loyalty 91

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. Maybe some processes are repetitive, or some solutions cause more friction. Creating the map is a great internal exercise.

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Examples Template Templates How To 103

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

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B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Oktopost

JUNE 19, 2020

Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. To get it right from the beginning, the whole process might broadly look like the following: Instituting an employee advocacy program with incentives and instructions on social best practices.

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Company B2B Loyalty Survey 124

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. You need to remember that B2B clients are also customers.

B2B 40

B2B Mobile SMS Tips 40

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Doing so is a recipe for long-term loyalty and retention. The end result?

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Team B2B Platform Analytics 110

Oktopost

MARCH 20, 2021

More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. What is Growth Hacking?

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Strategy Metrics Process B2B 144

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

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Strategy Content Marketing BuzzStream 226

Buzz Marketing for Technology

MAY 29, 2013

Note: This tactic may call for some adjustments to Web development processes. Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Slow marketers wait for the next release. Don’t do that.).

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Data Tips Aggregator Conversation 278

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Instead, focus on metrics directly impacting your bottom line: Checkout initiation rate: Track the percentage of users beginning the checkout process, identifying potential friction points in the buying journey.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands. It is the bedrock of your sales funnel.

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Strategy Brands Hubspot Survey 131

Sprout Social

SEPTEMBER 22, 2021

Conversational commerce represents the use of technology by merchants to engage with customers in real-time, assisting in the purchasing process. Through messaging apps, chatbots and other automated tools, brands are able to balance personalization and efficiency for a better buying experience. Build brand loyalty.

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Conversation Loyalty Policies Examples 87

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Instead, focus on metrics directly impacting your bottom line: Checkout initiation rate: Track the percentage of users beginning the checkout process, identifying potential friction points in the buying journey.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? Buying something? Do you sell products or services? Are you trying to generate leads or sales?

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Social Media NGO ROI Research 117

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. People are always more eager to buy from businesses they like and whose culture and values are most similar to their own. There are many ways to do this: Give a “behind the scenes” look at your office and work process. What results did you get?

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Types Video Content Case Study 119

Keyhole.co

MAY 9, 2023

Drive sales: Motivate the audience to visit your website and buy a product to win the giveaway. The entry process is hassle-free and hence can motivate more users to participate. On the other hand, it subtly fosters brand engagement and loyalty. This can build a library of UGC assets and accelerate your marketing efforts.

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Instagram UGC Hashtag Guidelines 52

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

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B2B Marketing Newsletter Patterns 62

Ignite Social Media

MAY 31, 2016

HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business. Female millennials, report that they’re very influenced by loyalty rewards and points, freebies and discounts and coupons.

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Yammer Buy Social Networking Report 60

Social Media Strategies Summit

NOVEMBER 28, 2022

Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. The process can feel quite effective initially, but it’s hard to measure your ROI. When you start the process, Facebook asks whether you wish to boost: Awareness. Here’s a look at your options : Image source.

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Examples Facebook B2B Instant Messaging 246

Hootsuite

SEPTEMBER 14, 2020

It’s worth considering if you’re in the process of pitching yourself to potential brand partners. Pro Tip: If tracing customer movement along the buying journey (or down the sales funnel, whichever is your preferred metaphor) sounds great, but also complicated, we recommend you take a look at Hootsuite Impact. Hashtag performance.

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Metrics Analytics Instagram Tools 145

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 144

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Based on the popular 95-5 rule, 95% of your target customers are not yet prepared to buy – but still need your attention. Best For: Oktopost is specifically designed for B2B businesses. Source Why do you need a brand marketing solution?

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Brands Hubspot Marketing B2B 62

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think. What is customer retention?

Metrics 118

Metrics B2B Loyalty Cost 118

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty. Source: chanty.com.

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Loyalty Software Publishing SEO 204

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. A low churn rate, on the other hand, indicates customer satisfaction and loyalty. The NPS (net promoter score) measures customer loyalty and how likely customers are to recommend your product.

Metrics 150

Metrics Engagement B2B Loyalty 150

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02 02 conversion rate – I don’t think so! through a new channel.

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache.

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Review Social Media Social CRM Consultant 115

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

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Hashtag B2B Policies Authentication 131

Oktopost

MARCH 16, 2022

In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Powered by natural language processing (NLP) and machine learning, gathering authentic customer sentiment has never been so important. The stronger their loyalty is, the more likely it is that they’ll buy from you.

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Sentiment Analysis Social Media How To 109

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. That’s just a brochure in 140 characters. Instead, let your customers in on the secret.

Social Media 121

Social Media Strategy Social CRM MySpace 121