Social Media Strategies Summit

NOVEMBER 28, 2022

From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

FEBRUARY 2, 2016

Most small businesses struggle to measure the results of digital investments. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. Branding Bricks ). B2B digital ad spending increased 15% to $5.8

Hubspot 100

Hubspot Marketing B2B Survey 100

Writtent Blog

JUNE 24, 2013

It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. Several years ago, Marcus Sheridan was the struggling owner of a swimming pool business. That’s okay. Typical Pain Points.

Small Business 93

Small Business Strategy Content eBook 93

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

Tools 98

Tools Hubspot B2B Price 98

Sprout Social

JUNE 28, 2023

Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.

Team 110

Team Hubspot Marketing SMS 110

Writtent Blog

JUNE 19, 2013

However, is the network a viable tool to promote content in the B2B realm? The image above includes clear text, and a branded watermark to ensure the original source is clear even if the image is repinned. It’s quick and easy to brand your images even if you lack access to Adobe Photoshop. Sure, but it’s a bit harder.

B2B 95

B2B Content Curation Hubspot 95

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. If you consider the most common reason marketers invest in the production and distribution of content, you’ll find that brand awareness falls among their top objectives.

Loyalty 204

Loyalty Software Publishing SEO 204

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 72% of marketers think that branded content is more effective than magazine advertisements.

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Amber Buhl. Director of Sales for @ klout.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? –yet only 25% of companies offer social business training to their employees. B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Ten Ways for Small Businesses to Use LinkedIn by OPEN Forum.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media (and Beyond): Small Business. Personal) Branding. Building a Brand/Brand Evangelism. Social Media (and Beyond): Small Business. Social Media (and Beyond): Small Business. Hey, Foursquare was pretty small once! Social Media: Hiring and in the Workplace. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

JULY 10, 2013

Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ). 71% of smartphone owners have used their device to research branded products or services. There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Writtent Blog

FEBRUARY 6, 2014

The solution to your problem might be business blogging – or creating more content if you’re already on it. Position your brand as a thought leader. If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. You Need Brand Awareness.

Hubspot 85

Hubspot FAQ SEO ROI 85

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s a Branding Tool.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Writtent Blog

JULY 18, 2013

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Image credit: HubSpot. Her recommendation? Corey Eridon – @Corey_bos. Sure, events still work.

Content 95

Content Marketing Meme Hubspot 95

agora pulse

APRIL 28, 2020

Ian Cleary: A social media manager gets to engage with audiences of one or many brands, and if you’re a friendly person, this can be a lot of fun. Mike Gingerich : Helping a company establish a powerful presence on social media and seeing that result in sales growth and brand loyalty is amazing! About Ashley Graham.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Writtent Blog

JANUARY 28, 2014

The following are some I’ve used before, and love: HubSpot Blog Topic Generator. Try advertising what your readers could lose if they don’t take your advice: Why 50% of Small Business Marketing Doesn’t Yield ROI. 25 Creative Marketing Ideas for Small Businesses and Entrepreneurs. Tweak Your Biz Title Generator.

Tips 86

Tips Hubspot Small Business Case Study 86

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. For easy, no-fuss online meetings, their pricing plans start from $10. RingCentral.

Conference 60

Conference Price Hosting Meeting 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. It just requires a small shift in mindset. It’s definitely a worthwhile read. What can you do today?

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

HootSuite 112

HootSuite Brands Price Collaboration 112

Writtent Blog

DECEMBER 22, 2013

This year’s theme is integrating online and offline marketing strategies into comprehensive outreach – something that’s sure to provide value to most small business marketers. The Social Media Strategies Summit – February 4-6, 2014. If you needed another reason to take a trip to Las Vegas, Nevada, this is it.

Conference 60

Conference Marketing Education Hubspot 60

Buffer Social

NOVEMBER 30, 2016

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. How power is shifting from companies and brands to consumers. Offered by : HubSpot.

Class 40

Class Skills Social Media Marketing 40

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too! I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Rebekah Radice

FEBRUARY 1, 2016

3 people in the household – have to assume older child (no small children running around). Self-employed, small business, or entrepreneur. Use this Persona Template from HubSpot. This is great for B2B market, but only when used intelligently. Average age: 44. Income – $75k. Persona Resources.

How To 114

How To List Social Media SMS 114

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. Employee advocacy built in.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

AUGUST 14, 2023

But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Employee advocacy tools streamline the process of transforming your employees into brand ambassadors. And get results that fuel your brand awareness and social strategy.

Platform 73

Platform Tools Curation LinkedIn 73

ProBlogger

JULY 16, 2014

I love blogging, but I didn’t love the 100 emails a day, the client stress, the 80+ hour weeks and the managing of the business itself that came with being a freelancer. It helps if you can choose two clients with more of a corporate structure – many freelancers work with small business owners, who aren’t as appealing to HR.

Applications 43

Applications Tips Sample Samples 43

Oktopost

JULY 13, 2023

Recent research has shown that consumers find brands with an active social media – either posting multiple times a day or a couple of posts a week – more trustworthy than brands who do not stay active. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. by HubSpot. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257