Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. A second question is of course “what is a brand”? Did Cone include “personal brands”, “media brands” etc.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Facebook. Hear me out …. Tweet This!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. That makes referral marketing programs essential for B2B businesses.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways.

Social Media 112

Social Media Strategy Exercises Retail 112

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position.

Loyalty 60

Loyalty Twitter Brands Sample 60

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. The problem with this effort is that it does not lead toward purchase and loyalty. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. It’s exciting to see how this creates value across segments and verticals.”. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Of those active on social media, 70% use only LinkedIn.

Company 124

Company B2B Loyalty Survey 124

Waxing UnLyrical

MAY 19, 2014

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. The Critical Role Of Emotions In B2B Purchasing. Why: In this classic from the WUL vault, I examine the real value of Facebook fans. Let’s get to it.

Loyalty 182

Loyalty Consultant Flickr Compete 182

agora pulse

DECEMBER 23, 2020

From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 103

Examples Template Templates How To 103

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. But what about lesser known and smaller businesses?

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Build brand identity and awareness. Is it right for your business?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

OCTOBER 12, 2013

Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Myth 11: The rules are different in B2B. Of course they are.

Social Media 167

Social Media Content Marketing B2B 167

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Start your free trial today !

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buzz Marketing for Technology

MAY 29, 2013

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Don’t do that.). 2) Align big data goals with your individual business goals. Focus a team or a project on one objective at a time.

Data 278

Data Tips Aggregator Conversation 278

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. But what about lesser known and smaller businesses?

Small Business 150

Small Business Social Media Loyalty Aggregator 150

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 22, 2021

Modern customers expect conversations and meaningful interactions with brands. We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. Below are some of the most common ways that brands bridge customer conversations and more sales with digital tools.

Conversation 87

Conversation Loyalty Policies Examples 87

Pam Moore

DECEMBER 7, 2017

It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. Showing up on Facebook every morning thinking “hmmm…what should I post today?” Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.

Template 167

Template Templates Trends Content 167

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. As a marketing agency, you know your clients need results. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc.,

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. That said, most agree that Facebook is the best site for social media lead generation. billion people use Facebook every month—making it the social media platform with the largest population.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

MARCH 8, 2012

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

Company 120

Company Instagram B2B Survey 120

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Here are some top tools that specialize in functions to help your brand succeed. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

NOVEMBER 21, 2019

But consider that the majority of consumers today feel that brands don’t understand them. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Figure out how to position your brand. Up-and-coming brands. Fresh products. New marketing tools.

Research 97

Research How To Marketing Price 97