Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Facebook. Hear me out …. Tweet This!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Webbiquity SMM

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 127

Discount Marketing How To B2B 127

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. As your audience recognizes and relates with your brand, it fosters trust and loyalty, ultimately supporting your marketing goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Many B2B companies build their social marketing strategy around LinkedIn. People are also using social media to learn about and purchase products.

Social Media 113

Social Media Strategy Exercises Retail 113

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The problem with this effort is that it does not lead toward purchase and loyalty. Sustainable success will require driving consideration to purchase conversion and purchase to loyalty conversion.

Loyalty 226

Loyalty B2B Metrics Curation 226

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Of those active on social media, 70% use only LinkedIn.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Practice Proper Channel Management. Conclusion.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. You can increase customer loyalty. This is a great tactic for any company, but especially for B2B companies with products that may be more complex. Consider starting a Facebook or LinkedIn group. That brings us to the sixth benefit.

Engagement 156

Engagement Social Media How To Hubspot 156

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. Connect with her at TheLuxeList.com and SavvyLiving.tv / Instagram / Twitter / Facebook / LinkedIn.

Retail 91

Retail Video Microsoft Loyalty 91

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” In a B2B situation, this becomes even more important. Filling Up a Twitter Feed While Maintaining Brand Loyalty.

Loyalty 60

Loyalty Twitter Brands Sample 60

Waxing UnLyrical

MAY 19, 2014

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. The Critical Role Of Emotions In B2B Purchasing. Why: In this classic from the WUL vault, I examine the real value of Facebook fans. That’s the theme of this week’s roundup.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Harp Interactive

JULY 29, 2009

A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. Tags: Blog Facebook small businesses social media for small businesses Social Media Marketing twitter for business. So what exactly, should small businesses be doing?

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Convince & Convert

OCTOBER 12, 2013

Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Myth 11: The rules are different in B2B. Of course they are. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Buzz Marketing for Technology

MAY 29, 2013

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Don’t do that.). 2) Align big data goals with your individual business goals. Focus a team or a project on one objective at a time.

Data 278

Data Tips Aggregator Conversation 278

Harp Interactive

JULY 29, 2009

A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. Tags: Blog Facebook small businesses social media for small businesses Social Media Marketing twitter for business. So what exactly, should small businesses be doing?

Small Business 150

Small Business Social Media Loyalty Aggregator 150

agora pulse

DECEMBER 23, 2020

From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

NOVEMBER 2, 2023

Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them.

Examples 104

Examples Template Templates How To 104

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Try Keyhole for free Author Bio Joanne Camarce grows and strategizes B2B marketing and PR efforts @ codeless.io.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

JANUARY 9, 2024

In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty. By adding this facility during the summer months, the hotel is not only prepared for the increased demand but also leverages the opportunity to improve customer satisfaction, and thus stronger loyalty.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. Create community and brand loyalty. That might mean a Facebook Group or a hashtag like #DIYTok. Facebook is still the world’s most-used social platform, with 2.934 billion global active users. All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. runs on @dunkindonuts drops 3/31/22 on our site, exclusively available to our Beauty Squad loyalty program members ??. We're talking to you too, B2B brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Waxing UnLyrical

JULY 11, 2016

Geeky Data Increases Customers and Loyalty. Why: “Rather than trying to use a silver bullet, B2B marketers need to take a holistic view of the buyer’s journey and apply the right marketing tactics (plural) to each phase of the journey,” writes Todd Ebert for Convince & Convert. Wouldn't you like to be in her kitchen?

Report 100

Report Banking Metrics Loyalty 100

Sprout Social

SEPTEMBER 22, 2021

For example, the Gymshark Facebook Messenger bot can answer questions regarding order status, returns or availability in just a few taps. This is the big one for businesses in B2B. Build brand loyalty. Engaging with mentions for the sake of retention and brand loyalty (think: shout-outs or call-outs). See how that works?

Conversation 88

Conversation Loyalty Policies Examples 88

Convince & Convert

MARCH 8, 2012

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

Company 120

Company Instagram B2B Survey 120

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. The Power Reports add-on lets you customize or automate your reports. Social media channels. Pricing: Starts at $99 per month. Analisa, a social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

FEBRUARY 18, 2020

That said, most agree that Facebook is the best site for social media lead generation. billion people use Facebook every month—making it the social media platform with the largest population. Facebook also offers some of the sharpest tools to collect leads on its platform. Facebook lead ads. For starters, more than 2.45

Social Media 145

Social Media How To HootSuite Discount 145

Pam Moore

DECEMBER 7, 2017

It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. Showing up on Facebook every morning thinking “hmmm…what should I post today?” Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Source: Wikipedia.

Template 167

Template Templates Trends Content 167

Mindjumpers

JUNE 30, 2010

The result of working socially, being increased loyalty and trust, might just be the driving force for your competitive power in the long run. Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Social Media 189

Social Media Collaboration Project Organization 189

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

ROI 140

ROI Social Media Social CRM Survey 140

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4 Would you add any to this list?

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131