The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action.

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Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. There is of course relentless chatter about social media ROI and success metrics. The ROI of many Enterprise 2.0 Great question.

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Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

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Social CRM Consultant Blogger MySpace 117

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

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Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

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Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. As you know, you’re my living example of how to write a blog.

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Review Social Media Social CRM Consultant 115

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Image credit: BundlePost. Cross-Platform Social Media Strategy.

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Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

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Social Media Strategy Statistics Metrics 117

Waxing UnLyrical

DECEMBER 16, 2010

Is there any ROI? Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. And my guest bloggers, both frequent and infrequent. Online activity v.

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Myrland Marketing

APRIL 6, 2010

Perhaps there are certain lawyers or industry groups that would be great bloggers, and that are good educators, and great at replying to all comments on blogs, thus building relationships. For example, if you are a corporate lawyer, than a site like LinkedIN is a great fit. Thanks again for your comment Mike! I appreciate your comment!

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Social Networking Tweetdeck Forums Questions 90

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E.

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Rally third-party endorsers to help share your stories.

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CSR Social Media Strategy Consultant 137

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

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Social Media Trendrr SM2 Alterian 257

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

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Social Media Marketing Social CRM Consultant 127

Buffer Social

NOVEMBER 30, 2016

The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program. PPC for lead generation and B2B. PPC for lead generation and B2B.

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Class Skills Social Media Marketing 40

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Clinton Bonner RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] – vivid example he shares here too, have a look. Awesome post!!

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Social Media Strategy Tourism Social CRM 140

Webbiquity SMM

DECEMBER 16, 2014

She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. 11 secrets of good B2B social media by Potion.

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Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment! ¬ Jack Hadley #5096 December 20th, 2009 at 10:32 pm Thanks for including our blog on your site (#5 above).

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Case Study Wiki Software List 99

Convince & Convert

MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

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Social Media Case Study Strategy Study 125

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment! ¬ Jack Hadley #5096 December 20th, 2009 at 10:32 pm Thanks for including our blog on your site (#5 above).

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List Social Media Case Study Wiki 96

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

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Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user?

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Social Media Policies Consultant Social CRM 153

Webbiquity SMM

MARCH 15, 2016

For example, what percentage of businesses maintain company blogs? ” For example*: Videoconferencing and unified communications provider Advanced AV writes about meaningful applications for video technology, such as keeping sick children engaged and reshaping healthcare delivery. Is it truly random?); Stratabeat ). Stratabeat ).

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Survey Marketing B2B Statistics 100

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page. This, I'll try. All rights reserved.

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Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 26, 2010

This is another example of why you need accounts on these sites. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

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SEO Social Media Consultant Social CRM 115

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Can social media help shorten b2b sales cycles? ” Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That by Fast Company. 90% of Inc.

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Social Media ROI B2B Marketing 207

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

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Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! As always – great piece Jay. As always – a great piece Jay.

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Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity. Probably not yet, but other than search and email (and maybe banners) where CAN you do that?

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. I think first-time bloggers get enamored with the concept of “design.&# Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. 5 ways to fix it.

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Social Media Strategy Consultant RSS 119

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. I'm connected with quite a few Indiana bloggers and they are all terrific. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale.

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Social Media Strategy Travel Team 115

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. You want loyalty?

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Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Maybe you guys have other examples where that is not so. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. an audience.

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FAQ Content Consultant Social Media 137

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

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Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. There are many more examples, but you get my point. There are many more examples, but you get my point.

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Social Media Strategy Influencer Education 112

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# jefflogden You are so right, Jay. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves.

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Social Media Strategy Consultant Social CRM 156

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. 6% of Adult Americans Use Twitter by Roy Wells.

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