Pam Moore

NOVEMBER 14, 2017

Trust me, you'll see it listed in almost every 2018 predictions blog post that gets published. It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. Register for webinar now-> Register for Webinar. This is a value packed webinar offering tangible advice and strategies.

Training 158

Training Marketing Small Business ROI 158

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Oktopost

NOVEMBER 14, 2022

While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business. How does a B2B influencer strategy work? What are the benefits of a B2B influencer strategy?

B2B 69

B2B Influencer Strategy Industry 69

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

B2B 109

B2B Content Marketing Syndication 109

Pam Moore

SEPTEMBER 18, 2017

It is not driving real traffic to your blog or website. Register for my free webinar “Content that Converts” . Join my FREE live webinar “ Content that Converts.” ” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et. Register for the webinar now.

Content 162

Content Training How To ROI 162

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Leave a comment (or subscribe) to a blog about IT recruiting. Register for a webinar , a seminar, or a newsletter. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

Tools 62

Tools Content B2B Social Media Management 62

Oktopost

FEBRUARY 28, 2022

Make sure to integrate the language from your USP into as much company content as possible, including blog posts, videos, and podcasts. SAP is a major multinational B2B brand with more than 100,000 employees and offices located in a long list of countries including Germany, India, China, Brazil, Canada, France, and the United States.

Company 136

Company B2B Brands How To 136

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. The question is – What is the appropriate level of budget to support social media for a B2B company? I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Tags: guest post study social media b2b corporate blogging.

B2B 159

B2B Study Social Media Small Business 159

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 154

B2B Social Media Metrics Study 154

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Social selling is vital in today’s B2B sales landscape, with social media platforms, notably LinkedIn, playing a pivotal role in buyers’ product research and decision-making.

B2B 131

B2B Education Meeting Engagement 131

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. The Best Social Media Roundup Posts of the Year.

Social Media 124

Social Media Curation Journal SEO 124

Webbiquity SMM

APRIL 13, 2021

” Unlike a podcast that’s recorded live, or most webinars, there’s no option to access a Clubhouse discussion after the fact, on your schedule. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. appeared first on B2B Marketing Blog | Webbiquity.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. To check out the full webinar click here. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

Yammer 60

Yammer Buy Social Networking Report 60

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends B2B LinkedIn Training 69

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

B2B 118

B2B Policies Social Media Management Groups 118

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). 92% of U.S.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

SEPTEMBER 19, 2017

Watch this video and grab your seat to my webinar , “ Content that Converts ” and learn how you can create content that works for your business even when you're not working! Register for my free webinar “Content that Converts” . Register for my free webinar “Content that Converts” .

Content 164

Content Training ROI Compete 164

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. This includes: Blog posts. And your CRM platform should be a top priority.

Team 111

Team B2B Platform Analytics 111

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Attend webinars. Read online guides, blogs, and the best books on sales. So, never stop learning. Watch videos.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

APRIL 2, 2024

For instance: “ Our current business objective is to build out our email list with 30% more pre-qualified leads, obtain 25% more free trial users, and generate 15% more subscribers.” “ Our social media goals include: LinkedIn: Encourage virality with informative carousels and generate leads with webinar invitations. Here’s to your success!

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more.

Types 119

Types Video Content Case Study 119

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media – Building Your Media Foundation.

Social Media 167

Social Media How To B2B Authentication 167

Convince & Convert

MAY 19, 2016

Blogging attracts visitors and traffic to your website; it is a key deliverable for the top of your sales funnel. Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. To further nurture and nourish your leads, consider a webinar. Feature Study.

Drupal 96

Drupal Content Case Study Statistics 96

Convince & Convert

SEPTEMBER 22, 2010

link] DJ Waldow Jay: I love when you blog about email marketing. that I love when you blog about email marketing. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. For instance, a marketer may insist on doing a podcast, a blog, and a video for social. What marketer couldn’t benefit from a proven, cost-effective, streamlined process? .

Strategy 144

Strategy Metrics Process B2B 144

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. My friends at Compendium very much empower this type of program – great content marketing software (FYI, I am moving all of my blogs to Compendium soon). Myth 11: The rules are different in B2B.

Social Media 167

Social Media Content Marketing B2B 167