Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 128

Strategy Brands Hubspot Survey 128

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. That makes referral marketing programs essential for B2B businesses.

Discount 123

Discount Marketing How To B2B 123

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It has to be strategic.

Influencer 102

Influencer Marketing Collaboration ROI 102

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 178

B2B Loyalty Conversation Buy 178

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. The reality is that you can’t let B2B mobile marketing opportunities pass you by.

B2B 40

B2B Mobile SMS Tips 40

Hootsuite

JULY 4, 2022

This blog post wouldn’t be very helpful if we left it at that though, would it? You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok.

Questions 107

Questions Banking Insurance HootSuite 107

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 130

B2B Loyalty Conversation Social Media 130

Waxing UnLyrical

MAY 19, 2014

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. The Critical Role Of Emotions In B2B Purchasing. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!).

Loyalty 182

Loyalty Consultant Flickr Compete 182

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. And your CRM platform should be a top priority.

Team 106

Team B2B Platform Analytics 106

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 99

Examples Template Templates How To 99

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 109

Analytics Sentiment Analysis Patterns 109

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. It also shows you how to measure success effectively so you can get the best possible results for your brand. Plus, Mike Allton heads up brand ambassadors for Agorapulse.).

Skills 195

Skills Social Media Marketing Influencer 195

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Read online guides, blogs, and the best books on sales.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. . Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. But what about lesser known and smaller businesses?

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing BuzzStream 226

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 100

B2B Loyalty Conversation Social Media 100

Convince & Convert

OCTOBER 12, 2013

Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Myth 11: The rules are different in B2B. Of course they are. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Oktopost

MARCH 20, 2021

Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource.

Strategy 147

Strategy Metrics Process B2B 147

Pam Moore

DECEMBER 7, 2017

This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year. The average person consumes 11.4

Template 167

Template Templates Trends Content 167

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. But what about lesser known and smaller businesses?

Small Business 150

Small Business Social Media Loyalty Aggregator 150

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 134

Conversation Review Marketing How To 134

Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Build brand identity and awareness. Is it right for your business?

Social Media 80

Social Media HootSuite Marketing Social Networking 80

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. As a marketing agency, you know your clients need results. Here’s where social media reports come in.

Report 97

Report Social Media B2B How To 97

Writtent Blog

FEBRUARY 12, 2014

Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 76% of B2B marketers blog, and 73% publish case studies.

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Read online guides, blogs, and the best books on sales.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Janet Fouts

AUGUST 18, 2014

Do you really talk to a brand? Whether through social media or other means, you talk to a person who is representing the brand. When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Writtent Blog

JANUARY 28, 2014

What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight? Write better blog titles. I’m firmly convinced that nothing matters more to how well your blog will perform than really nailing your article headlines. You Won’t Believe How Effective this Blogging Hack is!

Tips 86

Tips Hubspot Small Business Case Study 86

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Generate Organic Traffic.

Loyalty 204

Loyalty Software Publishing Products 204

ProBlogger

NOVEMBER 11, 2014

Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Concerns like these are not uncommon when learning how to create a blog. Be consistent.

Content 55

Content B2B How To Reputation 55

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. 75% of B2B businesses market their products and services on Twitter. 500 million tweets are sent out per day.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? While creating a LinkedIn page might seem to be a cakewalk, most brands tend to get stuck while optimizing it. One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. How do you ensure that?

LinkedIn 52

LinkedIn CPM CPC Hashtag 52