Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media
Ignite Social Media
APRIL 2, 2019
Income: This one is sometimes tricky because in Facebook/Instagram it was originally a data point and it was removed. Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. For the purpose of example, we made up a segment and named it “Stellar Silvers”. Here’s a snapshot.
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