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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns). The most common goals for mobile ad campaigns were maintaining a market presence and driving traffic to websites.

Mobile 170
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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

By pairing with Zynga’s Draw Something – which has been downloaded 50 million times and has a large daily user base – Lexus hoped to successfully target the younger, tech-savvy demographic. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes.

Mobile 156
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When Social Comes To Your Automobile

Small Business Mavericks

There’s a growing technology boom in the automotive industry that is based entirely on telematics. Well, what if that technology could be used for marketing purposes? Would that be a useful marketing tool ? In some cases, this can be done by voice commands. Awesome, right? That would be useful, right? I think it would.

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook also announced several enhancements that are coming that could be huge for marketers. But when you click the link or CTA button (“Apply Now,” “Get Quote,” “Download,” “Learn More,” “Sign Up” or “Subscribe”), the user is immediately shown a form within Facebook.

Video 122
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Revealing a New Ford in a New Way

Social Media Marketing

If you go to FordFusionApp.com , you can download an iOS or Android version of the app to experience it for yourself. Each weekday between now and January 9, you’ll be able to launch the experience by finding and capturing a Ford logo using the mobile device’s camera.

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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. This company has been in the same office since the 1970s, which makes for some great before and after photos: View this post on Instagram A post shared by AGS Company Automotive Solutions (@agscompanyauto) 2.

Brands 145
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Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

The Realtime Report

The Facebook app lets users share the contest on their personal Facebook pages, watch the video, find a dealer to shop the Golden Opportunity Sales Event and download images of the LFA model. The contest – which opened August 1 and ends August 21 – is hosted on a Facebook application.

Facebook 163