Twist Image

MAY 17, 2012

On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ).

Facebook 107

Facebook Automotive Press Release Banking 107

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Convince & Convert

APRIL 25, 2016

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. Good webinar audio is a function of being able to: Optimize the audio input choices for your favorite webinar platform. You can review the full post here.

Engagement 60

Engagement Case Study Tips Discount 60

Oktopost

JULY 22, 2019

Companies that sell B2B or considered purchase products, like automotive or real estate, stand to gain the most from Linkedin Sales Navigator. It can give you significant advantages in any sales efforts you conduct over the LinkedIn platform. A road map for where and how your company and its products can meet their needs.

LinkedIn 82

LinkedIn Tips Automotive Real Estate 82

Buffer Social

OCTOBER 3, 2017

And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools , by sending out our latest blog posts through Messenger and engaging and helping our customers t through the platform too. – Ensure your site is mobile-responsive. – Include browsing menus if possible. One-to-one.

Hubspot 111

Hubspot Strategy Facebook Marketing 111

Convince & Convert

JULY 29, 2014

I put LinkedIn’s new publishing platform to the test. If your profile is even the least bit optimized, you should be able to get job offers, get people back to your site, or get people to explore your company (if you’re already employed / are a founder). With that in mind, from June 2nd – July 2nd I started a little experiment.

Publishing 166

Publishing LinkedIn Content Construction 166

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

Products 92

Products Real Estate Tourism Fashion 92

Social Media Marketing

MAY 1, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Tumblr Mobile Automotive 167

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis.

Research 191

Research Social Media B2B Statistics 191

Social Media Marketing

JUNE 26, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 166

Social Media Klout Storify Yammer 166

Writtent Blog

JULY 6, 2016

44% of companies put more effort in customer acquisition than customer retention, while 40% treat both with equal effort. 62% of B2B marketers work on their mobile-optimized blog, in comparison to 51% of B2C marketers. 54% of marketers in 2016 have a mobile-optimized blog, which is apparently different from 2015 (50%) and 2014 (43%).

Strategy 83

Strategy Hubspot B2B Blogger 83