Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Waxing UnLyrical

JULY 18, 2019

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Influencers and brand. Goodwill Approach.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 115

Brands How To Authentication Collaboration 115

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Know Your Consumers.

Conversation 101

Conversation Video Content How To 101

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.”

Brands 120

Brands UGC Authentication Comparison 120

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. That diss track, in turn, morphed into Mid-Day Squares’ first NFT project that converted the accompanying music video into 500 original artworks.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Video Will Continue to Be the Most Important Type of Content. Videos have emerged as a clear winner among all types of social media content and will continue to dominate through 2021 as well. Keep reading.

Trends 193

Trends Social Media Authentication Instagram 193

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. The #AySauce campaign resulted in 448,000 user videos and over 1.2 Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. lukettrotman. A, B or C? ????

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. Pixie Mood drives social commerce engagement with tagged video posts. Shop something sweet for less!

Examples 113

Examples Brands Facebook Retail 113

Ignite Social Media

MARCH 22, 2019

To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Cleanup for Spring. Host a Fresh UGC Contest.

Content 156

Content UGC How To Hashtag 156

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. But then again, it’s not just any video on any YouTube channel.

Video 153

Video Content YouTube Syndication 153

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This video exemplifies a minimalistic approach: it’s just not complicated at all.

Engagement 104

Engagement Video Social Media Issues 104

Sherrilynne Starkie

AUGUST 29, 2018

In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. Facebook introduces 3D posts.

Content 170

Content Nielsen Marketing Badge 170

The Realtime Report

MAY 22, 2023

EeCommerce E-commerce is one method for consumers to buy and sell goods in retail. Real-Time Engagement Platform as a Service (RTE PaaS) provides developers with simple and flexible application programming interfaces, or APIs, to integrate interactive voice, video, and messaging experiences into applications.

Platform 91

Platform Engagement Loyalty API 91

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It has popularized short-form vertical videos with a very different tone than other platforms. 93% of TikTok users have taken an action after viewing a TikTok video. Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Social commerce seems to be inspiring people to indulge in retail therapy, as 71% of consumers are most likely to shop for themselves when buying directly from social.

Buy 143

Buy Brands Survey Apparel 143

VEED Grow

AUGUST 20, 2020

Using effective promo videos can make this launch memorable through a potent mixture of personality, creativity and vision. Promotional or promo videos are used to market and sell a product, service, or initiative. Most of the time, you want to create promo videos that have a clear goal in mind and will compel viewers to act.

Video 52

Video Curation Film Project 52

Pixlee

OCTOBER 27, 2021

The issue of integrity will continue to pop up, and as the demand for authenticity and transparency continues to increase , more influencers will have to become more transparent with their audience about brands they work with and products they use. Their audience wants to know, and it’s one way they gauge legitimacy.

Influencer 75

Influencer Marketing Discount Retail 75

Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. TikTok ecommerce is the act of using the popular video app to sell a product or service. put product links directly into their videos and bios so users can click and buy from an in-app browser. Source: Kaja.

HootSuite 92

HootSuite Trends Feed Feedly 92

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. more engaging than long-form video.

B2B 136

B2B Brands Marketing How To 136

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible. are ready to put some energy behind video.

Small Business 91

Small Business Marketing Retail Education 91

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 3 Shopify Makes a Splash with Video. TAKEAWAY: Prioritize video. Source: Shopify Facebook. Source: Square.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. She started out sharing vegan recipes on social media and quickly garnered a following through her warmth and authenticity.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. The thing is—consumers trust content from creators because it feels authentic.

Campaign 105

Campaign Content How To Influencer 105

Pixlee

DECEMBER 15, 2021

TikTok’s culture is all about authentic, short videos rather than focusing on refined reviews or stories. Short-Form Video Content Will Reign. When we talk about short-form videos, the first thing you probably think of is TikTok. 49% of business videos are less than 60 seconds long.

Social Media 52

Social Media UGC Marketing Influencer 52

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

Retail 69

Retail Curation Hashtag Fashion 69

Pixlee

MAY 21, 2020

Social video ads will count for roughly one-third of US digital video ad spending in 2020. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Pixlee

MAY 13, 2019

Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery.

UGC 73

UGC Features Google Widget 73

Sprout Social

FEBRUARY 22, 2022

Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. Instagram’s focus on visual content naturally lends itself to a retail experience, which may be why 41% of consumers say they’re likely to buy from the platform. You can bake social proof into campaigns. Instagram Shopping.

Platform 108

Platform Tips Buy Instagram 108

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. AI for visual content also includes video content analysis. Videos are just a series of images or frames shown at an accelerated speed.

Sentiment 104

Sentiment Analysis Patterns Price 104

Buffer Social

OCTOBER 31, 2022

The key is to be genuine and authentic to build trust with potential customers. Additionally, you could use them to source images or videos for your website or social media channels. According to Modern Retail , brands like Imperfect Foods and Stop & Shop are investing in ads on the platform.

Social Networking 83

Social Networking Film GPS Communities 83

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

UGC 71

UGC Content Case Study Influencer 71

agora pulse

JULY 22, 2020

A successful live video is at creating trust, sparking engagement, and driving sales. But is that the same for Instagram live video collaborations? Some examples of Instagram live collaborations are: nail salons and hair salons, libraries and coffee shops, sunglasses retailers and swimwear brands, or florists and wedding planners.

Collaboration 140

Collaboration Examples Instagram Tips 140

Pixlee

NOVEMBER 8, 2019

The release broke with an hour-long hype video on Shane’s channel, long lines wrapping around the corner of Morphe’s retail locations, and a projected $35 million in sales. Content like makeup tutorials, palette reviews, and simply celebrity presence attract consumers to these products, spurred by an authentic story of the cosmetics.

Influencer 44

Influencer Authentication Retail YouTube 44

Pixlee

NOVEMBER 10, 2020

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Kirkland’s, a popular housewares retailer, collects images that display their products in real customers’ homes. Knowing UGC is hugely effective is the first step in leveling up your email marketing.

UGC 98

UGC Content Curation Apparel 98

Pixlee

JUNE 21, 2017

Retailers can reduce the rate of cart abandonment and increase conversions in two ways: By streamlining the checkout process. Here are the two principal reasons why authentic content from real customers has such a huge impact on email performance. Brick and mortar retail allow retailers to craft a complete brand experience.

Social Media 46

Social Media Retail Authentication Campaign 46