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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. billion industry.

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The complete guide to online social listening

Sprout Social

There’s a universal expectation for businesses to reply in a timely manner to customers on social media, right? If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Don’t forget that tracking data is a key component of online social listening.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

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How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Think of them as an employee manual for social media best practices.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. Another great post.

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