Revealed: What Gen Z Gamers Really Think About Gaming, Brands, and Bitcoin
Bill Hartzer
MAY 15, 2024
Conducted with over 2,000 Gen Z gamers in the US, this comprehensive survey unveils crucial insights for brands, advertisers, game developers, and publishers eager to tap into this dynamic demographic. Expert Insight Ben Cousens, Chief Strategy Officer at ZBD, emphasized the importance of understanding this digitally-native generation.
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