Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

Conversation 130

Conversation Brands Authentication Trends 130

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

agora pulse

JULY 23, 2019

Social media content can be a wonderful way to build relationships , but like in any form of communication, some things are better left unsaid. Avoid the following type of content in your social media channels. Social Media Content You Don’t Have Legal Right to Use. Trade Secrets. Click To Tweet.

Social Media 107

Social Media Insurance Pharmaceuticals Real Estate 107

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

Examples 102

Examples Social Media Skills Team 102

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. You’re engaging with fans.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. BTS content can support all three consumer desires while building brand authenticity.

Campaign 91

Campaign Content Upcoming Authentication 91

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 119

Platform Social Media Tumblr Reddit 119

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. Source ) June June 30: Social Media Day This is a big one in our sphere!

Social Media 85

Social Media Content Small Business Meme 85

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 93

API Social Media Management Platform Instagram 93

Hootsuite

JULY 12, 2022

That’s a good thing—and it’s entirely because of social media. In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Most brands don’t sound or look the same everywhere, because they adapt their core brand story to fit each space they join on social.

Brands 114

Brands HootSuite Module Meme 114

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. Tweets and memes are taking over Instagram.

Trends 93

Trends Instagram Meme Authentication 93

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Soon, brands joined in on these trends too.

Trends 127

Trends Hashtag Meme Sports 127

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists? Let’s get started!

Social Media 111

Social Media Marketing Industry Instagram 111

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Here, we break down 14 of the best social media listening tools, so you can choose the one that makes the most sense for your current needs. Why do marketers need social listening tools? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. Krystal is headquartered in metro Atlanta, a city known for its entertainment industry.

Types 118

Types Instagram Brands Collaboration 118

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Social Media Strategies Summit

SEPTEMBER 21, 2020

SMSsummit: Your talk at the upcoming Social Media Strategies Summit will explore why a willingness to take risks (and the inevitability of some failures) is one of the best ways to achieve big wins on social media. SMSsummit: The pandemic has taken a toll on the influencer marketing industry.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

Trends 52

Trends Instagram Microblogging Meme 52

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. There is no dedicated social media manager behind Orkney’s online presence—existing library and archival staff have shaped the strategy since day one, which contributes to its charm. .

Library 123

Library Team Social Media Feed 123

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

Trends 52

Trends Instagram Microblogging Meme 52

Pam Moore

OCTOBER 25, 2020

Unfortunately, many venture out to the digital world trying to build their personal brand but quickly get caught in the sea of social media vanity metrics and a desire for instant fame that stunts their success before they get started. Importance of an integrated digital and social platform that connects you with your dream audience.

Influencer 78

Influencer Brands Strategy Training 78

Hootsuite

APRIL 18, 2022

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. But there’s a lot you can learn from watching what your industry peers are up to.

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Sprout Social

NOVEMBER 11, 2019

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

Marketing 89

Marketing How To Authentication Discount 89

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Explore more easy ways to make your social media more inclusive and accessible. By fashion industry standards, Remi would be considered plus size.

Trends 145

Trends Influencer Strategy Hashtag 145

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. Be helpful.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

MAY 26, 2020

And yet it did, despite leadership in industries like aviation, transportation, healthcare and energy. Most major news outlets now even have social media pages, with government entities quickly following suit. Especially in the era of COVID-19, vetting information is critical for a strong social strategy.

Marketing 142

Marketing Class Skills Trends 142

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation. Knowledge sharing like this can help you position your content as a go-to resource.

YouTube 94

YouTube Video UGC Authentication 94

Pam Moore

SEPTEMBER 26, 2020

From global pandemics, social justice, elections, peaceful protests, riots, rallies, supreme court nominations, to trade deals, there is much to talk about. It's not as simple as posting a meme on Facebook accompanied by an opinionated rant and hoping you can sway your friends to vote for the candidate of your choice.

Brands 78

Brands Meme Training eBook 78

Social Media Strategies Summit

JANUARY 3, 2019

Glossier is a beauty brand that, from its beginning, has distanced itself from the typical polished luxury of other brands in the industry. Their approach to content makes it feel more like users are following a friend rather than a brand; with frequent memes, and customer messages.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

JULY 3, 2019

Old Navy curates this content from various social media platforms and displays it on its website. Morphe fans are interested in authentic looks, so to power their content, Morphe’s team turned to technology and user-generated content from their #Morphebabes community. In today’s market, customers want to be heard. Breckenridge.

UGC 59

UGC Brands Apparel Content 59

Likeable

OCTOBER 8, 2019

Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry. And don’t worry—we still are.

Advertising 50

Advertising Authentication Meme Film 50