Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. What are the benefits of applying AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

B2B 71

B2B Social Media Strategy Reputation 71

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it?

Questions 105

Questions Banking Insurance HootSuite 105

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? You’ll also find out how to tell your story in a way that drives customer engagement and loyalty.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant. — Sprout Social (@SproutSocial) March 13, 2020. Published on Categories.

Resources 95

Resources Social Media Management Publishing Social Media 95

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 110

Eventful Social Media How To Sports 110

Hootsuite

OCTOBER 25, 2021

But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Define your social media goals Not everyone is on social media for the same reason.

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

MARCH 20, 2023

View this post on Instagram A post shared by Glossier (@glossier) She continued, “We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand. It’s a great opportunity to build brand loyalty.” And brand loyalty matters.

Buy 113

Buy Video How To Template 113

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 118

Authentication Tips Marketing UGC 118

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 63

Report Atlassian Brands Sentiment 63

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Not for execs on social media. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

MAY 19, 2021

What is social media interaction? Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. Social media is conversational by nature. And great conversations can have a positive impact on sales.

Engagement 133

Engagement Brands Review Influencer 133

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. positive sentiment around the conversation. They also got 140 earned media placements. Consumers met the goal.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

Social Media Management 111

Social Media Management Social Media Tools How To 111

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. This is where Suggested Twitter Replies from Sprout Social comes in.

Authentication 60

Authentication Social Media Management Travel Proposal 60

Pixlee

DECEMBER 13, 2021

As long as your values are authentic, well-defined, and you strongly believe in them, it’ll be easier to win over eco-friendly consumers who appreciate those values. It’ll also help build community, foster loyalty, and increase customer retention. . These are your values. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

JULY 30, 2020

We use Sprout Social to schedule and post regular Q&As so our customers can drum up conversations and take direction as to how they could improve their business straight from their customers. – Aimee Stewart, Managing Director, Connec+. Social media is now more important than ever.

Retail 119

Retail Groups Groups Social Media 119

agora pulse

JULY 9, 2019

Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns. So, at Agorapulse, we recently added downloadable reports and metrics for Instagram Stories to help social media managers do just that.

Instagram 75

Instagram Social Media Metrics Engagement 75

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Consider using media produced by your audience.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Sprout Social

DECEMBER 19, 2023

Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. Investing in your team today can drive acquisition, loyalty and growth tomorrow. In this list of social media job titles and descriptions, we cover all the positions you need on your core team.

Social Media 101

Social Media Social Media Management Influencer Team 101

Sprout Social

DECEMBER 19, 2023

But departmental silos, limited understanding of the value of social customer care and clunky tech stacks hinder businesses from delivering best-in-class service. Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs.

How To 105

How To Survey Social Media Management Training 105

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Download Now.

Authentication 95

Authentication Brands How To Team 95

Oktopost

APRIL 4, 2023

Arguably the most popular, particularly as audiences expect more, is the ability to put forth a clear brand voice, without any hint of artificiality or corporate stiffness, and to engage followers as though your brand were the most charismatic person at the party, able to draw in almost anyone with off-the-cuff conversation.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Here’s how. What is brand reputation? Wendy’s currently has 3.9 Try Hootsuite free 7.

Reputation 107

Reputation Strategy Brands HootSuite 107

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Oktopost

AUGUST 9, 2020

While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. For example, 78% of salespeople who use social media in their sales process outperform their peers. Social intel. Higher revenue.

Hashtag 134

Hashtag B2B Policies Authentication 134

Sprout Social

JUNE 20, 2023

For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media. Be personable Customers today want to feel authentic connections with the brands that they support. “How do we do [x] differently?” Easier to use?

Brands 90

Brands How To Sentiment Social Media Management 90

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. All about the “a” word: authenticity. The UK bakery, Get Baked , oozes authenticity.

How To 140

How To UGC Authentication Campaign 140

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Sprout Social. Let’s dive in. NapoleonCat.

Communities 122

Communities Engagement Tools Tweetdeck 122