Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” The support and excitement you get from your teammates is natural and authentic.

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Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. What are the major differences.

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Social Media Management Communities Social Media Skills 112

Oktopost

MAY 22, 2023

Today more than ever, audiences demand authenticity from brands on social media. In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. Her best tip–join sales calls and directly speak to your customers!

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Strategy Tips Apple Social Media Management 118

Oktopost

JANUARY 10, 2022

She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social. Jennifer Gutman is Oktopost’s Director of Social Strategy. Meet Jennifer Gutman.

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Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

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Oktopost

APRIL 25, 2022

Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Hot Topics in this episode: How to make management consulting engaging and authentic on social. Gaining social media buy-in from executives and leadership. Love Going Behind the Post?

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Buffer Social

JANUARY 22, 2024

In addition, there is also a heightened increase in interest from B2B companies (including direct conversations I’m having with brands) wanting to partner with creators, particularly on LinkedIn, where their audiences primarily reside. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. It adds a message button to your Company page and an inbox to the admin center, so page admins and super admins can view and respond to members directly.

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B2B LinkedIn Authentication Loyalty 62

agora pulse

MAY 18, 2019

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. Keep Everyone on the Same Page with Social Management Software. Sometimes, these brands are simplified. They communicate differently.

Authentication 101

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. zara Choose your lipstick!

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Sprout Social

DECEMBER 12, 2022

Social media managers live and breathe social. Most of these questions stem from a disconnect between people who think social first and people who don’t. If you’re not familiar with what goes into creating a social media account, you might think all it takes is a quick sign-up.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, experiment with the format and use it as part of your social media content strategy to keep up with the trends. Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content. And, there’s a lot more!

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Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. However, social media managers can rest assured that we’ve shared the demand we’re already seeing among our customers.

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API Social Media Management Platform Instagram 92

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Making space for diverse perspectives empowers us to create authentic connections with social audiences.”

Social Media 122

Social Media Survey Education Team 122

Oktopost

MAY 23, 2022

With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand. Hot Topics: The biggest barriers Helen faced transitioning from Manufacturing Marketing Manager to Global Social Media Engagement Manager. Love Going Behind the Post?

B2B 62

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Oktopost

DECEMBER 19, 2023

Get ready to extend your character count and elevate your impact If you regularly use X to drive meaningful conversations with your audience or are looking for ways to start, X (Twitter) Threads is the perfect way to communicate your ideas and authentically connect with your followers.

Engagement 69

Engagement Case Study Overview B2B 69

Oktopost

APRIL 14, 2022

In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Watch the live recording: Unleash Your Inner Artist.

Social Media 69

Social Media Social Media Management B2B Apple 69

Sprout Social

MAY 24, 2022

“[Social messaging] will continue to grow as the number one way for brands to communicate to customers. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Social is even poised to overtake other digital channels as the preferred place for service.

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Social Media Marketing Social Media Management Issues 130

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Sprout Social

MARCH 29, 2023

Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. Authentic and objective reviews are powerful ways to attract top talent.” When team members share their experiences on social, it seems genuine, trustworthy and authentic.

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Social Media Strategy Team Review 100

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in.

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Social Media Marketing Nielsen Resources 96

Oktopost

JUNE 17, 2021

In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B 118

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Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Here’s a down-to-the-minute look at how to stay on top of social.

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Social Media HootSuite Template Templates 145

Oktopost

APRIL 9, 2024

Whether using it to raise awareness of your products, share informative content, or provide accessible and hands-on customer service, a smart social media strategy can be critical in generating demand. Learn more about how Oktopost’s B2B social media management platform can help your team generate demand for your brand.

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B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

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Strategy Sentiment Marketing Analysis 128

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Authentication Tips Marketing UGC 121

Webbiquity SMM

APRIL 30, 2020

Due to the importance of social media in digital marketing, most brands now maintain accounts on all the top social media platforms. Managing your Instagram account along with other platforms is not an easy task. Scheduling posts across these social networks is one of the most useful features of Crowdfire.

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Instagram Tools Hashtag Authentication 159

Sprout Social

AUGUST 16, 2023

Ryan Phillips, a Sprout Solutions Engineer with experience managing social in the finance industry, echoes the benefits of listening. It should encompass conversations across the internet. That’s why social listening is the most valuable way to mitigate risk.

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. We’ve got a whole blog post on what social listening is and why it matters so much for brands. What are social listening tools? Track social sentiment in real time.

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. What are the benefits of applying AI analytics?

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Analytics Sentiment Analysis Patterns 113

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant. — Sprout Social (@SproutSocial) March 13, 2020. Published on Categories.

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Ignite Social Media

MAY 26, 2023

Think of this as having a conversation with your robot friend: you want to be polite and respectful yet still make sure your instructions are understood. It’s also important to make sure your prompts are written in conversational language so that they’re easier for the AI to understand and process accurately.

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Content How To Social Media Management Social Media 78

Sprout Social

NOVEMBER 27, 2023

Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts. The social marketing world has needed a gathering place where this can happen—I fully believe this is what The Arb is growing to be.”

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Communities Community building Industry Crowdsourcing 84

Keyhole.co

SEPTEMBER 12, 2023

So, creating authentic, consistent, captivating videos should be your priority. Your TikTok caption is also an excellent opportunity to get more comments and start conversations with your audience. It makes your campaigns look authentic and communicates meaningful messages within the short span of the video.

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Social Media Strategies Summit

OCTOBER 14, 2021

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Timing: Join a conversation too late or too soon, and you risk doing more harm than good.

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Authentication Brands Team Issues 222

Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic. Create a brand community for your customers to invite conversation in a more accessible environment.

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