Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. .” Social media managers live and breathe social.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Here’s a down-to-the-minute look at how to stay on top of social.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. zara Choose your lipstick!

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 64

Report Atlassian Brands Sentiment 64

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Lesson for you?

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. This creates an authentic social media presence that stands out from other brands.

Engagement 102

Engagement Tips Loyalty Metrics 102

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Learn more about how Oktopost’s B2B social media management platform can help your team generate demand for your brand.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Oktopost specializes in social media management for B2B companies. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

Sentiment 94

Sentiment Analysis Tools API 94

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Here’s how.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social.

Influencer 110

Influencer Tools Marketing Software 110

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. It works as social proof and fosters trust and credibility. Monitor your branded hashtags on Keyhole 4.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 111

Eventful Social Media How To Sports 111

Sprout Social

MAY 9, 2022

Twitter has always been a great place to get the conversation started. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. And since College Decision Day is one of the happiest days of the year, 98% of those Tweets had a positive sentiment.

Education 83

Education Marketing Reddit Class 83

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. positive sentiment around the conversation. They also got 140 earned media placements.

Twitter 129

Twitter Tips Influencer Hashtag 129

Social Media Strategies Summit

OCTOBER 14, 2021

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Timing: Join a conversation too late or too soon, and you risk doing more harm than good.

Authentication 222

Authentication Brands Team Issues 222

Oktopost

JUNE 26, 2023

If you try to enforce it, you’ll find yourself consistently running up against a wall of apathy and disengagement, and that’s not going to translate into anything that feels natural or authentic on social media. That’s why no employee brand advocacy program is complete without the right measures against risk management.

Social Media 62

Social Media How To Reputation Analytics 62

Razor Social

MAY 15, 2019

What is a social media influencer? A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. Do they have an authentic voice that your target audience can relate to?

Influencer 104

Influencer Social Media How To Campaign 104

Twist Image

AUGUST 23, 2012

Several years ago, they jumped into social media and now, they're faced with some tough decisions. The conversation goes something like this. We need to look at how each platform is performing, the type of engagement, amplification and conversion that we're getting. Now, it's over to you: can you scale social media?

HootSuite 105

HootSuite Social Media Management Social Media Sentiment 105

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. You don’t necessarily have to sit back and accept public sentiment. Here’s how.

Reputation 108

Reputation Strategy Brands HootSuite 108

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage. But what does that look like in practice?

Social Media 200

Social Media Google Tips Template 200

Sprout Social

FEBRUARY 22, 2024

That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. Like how Sprout links campaign performance with Google Analytics so you can analyze link clicks, total new users and other conversion metrics at the post level.

ROI 102

ROI Analytics Influencer Campaign 102

Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Or has it been around awhile but hasn’t been using social media? What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

OCTOBER 12, 2023

Minute 1-3: Listen in Your first three minutes should be devoted to tapping into your social media audience. This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. Who are they? Where do they hang out?

Social Media 122

Social Media HootSuite How To Template 122

Sprout Social

DECEMBER 19, 2023

But without proper staffing and handoff, this can stretch social and service teams thin and lead to burnout , on top of dissatisfied customers who don’t feel prioritized or like they’re getting an authentic response. Ensure training and education is happening org-wide, not just for the marketing and service teams.

How To 106

How To Survey Social Media Management Training 106

Sprout Social

AUGUST 27, 2020

In 2020, we’ve seen boycotts in response to brands voicing public support for social justice organizations like Black Lives Matter. Conversely, we’ve seen brands get called out for not being vocal enough in the fight for social justice. Social media managers may be able to address some comments on their own.

Brands 133

Brands Sentiment Social Media Management Issues 133

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Download Now.

Authentication 95

Authentication Brands How To Team 95

Sprout Social

JUNE 20, 2023

For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media. Be personable Customers today want to feel authentic connections with the brands that they support. But the sentiment remains the same! Easier to use?

Brands 91

Brands How To Sentiment Social Media Management 91

Oktopost

SEPTEMBER 11, 2023

We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results. social media) Campaign: The title of your campaign (i.e. recruitment video) While this data provides insights, it’s limited in understanding your audience and conversion drivers.

Social Media 141

Social Media Metrics How To ROI 141