Sprout Social

JANUARY 9, 2024

Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. They want a personalized interaction that’s authentic and engaged. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. Track your social sentiment Okay, so you know people are talking about you.

Reputation 107

Reputation Strategy Brands HootSuite 107

Hootsuite

NOVEMBER 7, 2023

Here are some key reasons to add social listening tools to your social marketing toolbox: Understand what your audience really thinks about you. Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 114

Patterns Sentiment Analysis Proposal 114

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 72

Social Media Banking Brands Sentiment 72

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 62

Report Atlassian Brands Sentiment 62

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 91

Reputation Sentiment Analysis Notification 91

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Here are some of the aspects you should keep in mind: Sentiment.

Social Media 145

Social Media HootSuite Template Templates 145

Hootsuite

OCTOBER 12, 2023

Minute 3-8: Analyze your findings Your next five minutes of managing business social media accounts involves analyzing your findings. Doing this will help you fine-tune your social listening process and marketing efforts. Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand?

Social Media 121

Social Media HootSuite How To Template 121

Keyhole.co

DECEMBER 10, 2020

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme. Not convinced?

Social Media 103

Social Media Tips Guidelines Sentiment 103

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Lesson for you?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

Template 135

Template Templates Social Media Tips 135

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 118

Strategy Brands Content UGC 118

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Learn more about how Oktopost’s B2B social media management platform can help your team generate demand for your brand.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 91

Sentiment Analysis Tools API 91

Hootsuite

JUNE 21, 2022

But it presents an incredible opportunity to try something fun and be authentic. To generate more authentic content on a budget, we reached out to some TikTok influencers to create user-generated content (UGC) to share. hootsuite scheduling on social just got a lot better ? The role of the social media manager is evolving.

HootSuite 85

HootSuite Trends UGC Authentication 85

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. This creates an authentic social media presence that stands out from other brands. Online reviews Social proof, which includes reviews and testimonials, helps build trust with your target audience.

Engagement 99

Engagement Tips Loyalty Metrics 99

Hootsuite

MARCH 26, 2020

According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Just like a business, the ability to remain authentic and honest with your audience is crucial to building a good relationship with them. Build public trust. And why wouldn’t they?

Social Media 143

Social Media HootSuite Education Social Media Management 143

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. But how do you create content around diversity that resonates and feels authentic? We’re discussing both the icks and ideals for Women’s History Month social media ideas.

Social Media 112

Social Media Team Groups Groups 112

Hootsuite

APRIL 19, 2023

Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. Try it free.

Social Media 145

Social Media HootSuite How To Reputation 145

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Keyhole.co

DECEMBER 13, 2022

Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. One of the notable social media management tools that help you streamline your social media strategy over a single interface is Agorapulse. .

Social Media Management 52

Social Media Management Price Hashtag Analytics 52

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. It works as social proof and fosters trust and credibility. How does social listening impact customer success?

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

MAY 1, 2023

Security protocols Your social media security protocols protect your brand from risks like: phishing malware password theft scams fake accounts, and hacking. It can alert you at the early stages of a social media crisis involving your brand. In particular, keep tabs on social sentiment and social share of voice.

Social Media 105

Social Media Guidelines HootSuite Policies 105

Sprout Social

MAY 9, 2022

Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Using Sprout Social’s Advanced Listening tool, we identified almost 3,800 Tweets that mentioned #NationalDecisionDay or #DecisionDay between April 15, 2022, and May 3, 2022. Authentic reactions.

Education 81

Education Marketing Reddit Class 81

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Fun fact: That’s not the *only* way to promote your videos.

YouTube 52

YouTube Video How To Sentiment 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Avoid fake followers with authenticity filters. Key features. Key features. Key features.

Influencer 108

Influencer Tools Marketing Software 108

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. positive sentiment around the conversation. They also got 140 earned media placements. Consumers met the goal.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 122

How To Social Media Management Metrics Team 122

agora pulse

JANUARY 7, 2020

Social media testimonials (i.e., customers praising your business on social media) are easy to verify—anyone can see the actual person behind the testimonial—and look more authentic than anonymous reviews. Display selected social media updates on your site. From there, you can.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Hootsuite

JUNE 27, 2023

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Benefits of ​social media automation for real estate Let’s face it: social media management can be a time-suck. That’s where real estate social media automation comes in.

Real Estate 80

Real Estate Social Media Tools HootSuite 80