Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. This creates an authentic social media presence that stands out from other brands.

Engagement 104

Engagement Tips Loyalty Metrics 104

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 194

Brands Sentiment Influencer Survey 194

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 127

Brands ROI UGC Authentication 127

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Not your usual creative self?

Template 135

Template Templates Social Media Tips 135

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement.

Content 118

Content FAQ Sentiment Hashtag 118

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. But how do you create content around diversity that resonates and feels authentic? After years of lackluster appeals to underrepresented communities, audiences are tired of generic celebration posts.

Social Media 116

Social Media Team Groups Groups 116

Pixlee

JANUARY 4, 2021

In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted.

Twitter 129

Twitter Tips Influencer Hashtag 129

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. 87% of brands use UGC for authentic (and free) content. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. 87% of brands use UGC for authentic (and free) content. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

OCTOBER 23, 2019

A consumer survey from Yotpo found that almost 80% of consumers surveyed said that it took at least three purchases before they considered themselves brand loyal. Build a community. To build a thriving and tight-knit online community , you need to know your audience and their commonalities as a group.

Loyalty 86

Loyalty Brands How To Discount 86

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Facebook Groups, in particular, are a super-effective and low-cost way to create a community, drive engagement, and improve customer relations for your brand or business.

Platform 78

Platform Social Media Small Business Instagram 78

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Get your face and name out there. Reply Jay B.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors. For example, say you work with a retail brand that collects NPS survey data.

Survey 87

Survey Loyalty Data Aggregator 87

Sprout Social

DECEMBER 19, 2023

Here’s how social media marketers and care teams describe their greatest challenges to delivering exceptional customer care and experiences: The pressure to be “always on” According to a Q3 2023 Sprout Pulse Survey, 63% of customer care professionals said a high volume of customer care requests is their most prominent obstacle.

How To 107

How To Survey Social Media Management Training 107

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Let’s zoom in on these and some other benefits of employee advocacy.

B2B 145

B2B Survey ROI Metrics 145

Sprout Social

SEPTEMBER 25, 2023

When things are going well, you can use audience sentiment data to identify what customers are loving. Social and community forums, on the other hand, are typically managed by marketing. Combine progress toward KPIs with qualitative data from review sites and social listening tools to paint an accurate picture of consumer sentiment.

Strategy 113

Strategy How To Team Reputation 113

Sprout Social

SEPTEMBER 7, 2021

In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. Anheuser-Busch’s #LetsGrabABeer. YouTube & BTS: Permission to Dance.

Campaign 134

Campaign Social Media Collaboration Apple 134

Sprout Social

JANUARY 20, 2021

Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor. While using listening for your market research, develop specific questions that you want to investigate.

B2B 112

B2B Research Sentiment Marketing 112

Hootsuite

SEPTEMBER 3, 2020

The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. The companies that put their brand purpose to action were rewarded with positive customer sentiment also. Authenticity is key. Source: CMO Survey, June 2020.

Trends 144

Trends Social Media HootSuite Embedding 144

Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. In fact, 58% of those surveyed said they’re willing to pay more for products and services that highlight their individual personalities. Everything you need to know about Generation Z.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

MARCH 26, 2020

And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups. According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Build public trust.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. That’s where social media listening comes in.

HootSuite 110

HootSuite Brands Price Collaboration 110

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. Social media is hard False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Oktopost

APRIL 10, 2023

Even customer surveys maintain some distance between the brand and the customer. With our own platform, you can take advantage of a range of tools, from customer data platforms to community management tools, to ensure growth doesn’t interrupt flow. That’s not to say it’s not valuable to your brand.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Kikolani

NOVEMBER 16, 2012

19 Bad Habits Bloggers Need to STOP – What follows are the 19 most common bad habits I’ve found that bloggers impose on themselves that hold them back from developing a unique and authentic voice. I always find it interesting to hear the business applications that others use and felt this would be a beneficial post for the community.

Mashup 122

Mashup Resources RSS Sentiment 122

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Laurel Papworth

JULY 23, 2010

And how useful is the site to online community members. On the other hand some of the grassroots, unsponsored stuff feels authentic and from a genuine need to connect and share cultural capital. The ABC has done a hybrid site – not really a community conversation build but aggregating information from multiple communities.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Convince & Convert

APRIL 27, 2012

It’s from a major national random representative survey of Americans 12 plus. This is our 20th such survey, and we’ve been tracking a lot of these things for six years now. I think we really see our agents as these 15,000 points of light in these local communities. Super excited. That’s a fact.

Insurance 115

Insurance Journal Research Hashtag 115

Later

APRIL 10, 2019

According to influencer marketing company Linqia reports in 2019: 39% of marketers surveyed with a digital marketing budget above $500,000 plan to increase their influencer marketing budget. In an industry based around making connections, more often than not, your community will be happy to share their advice.

Cost 84

Cost Influencer Instagram Travel 84

Sprout Social

MARCH 27, 2023

With their expertise, they can produce unique content for your brand that strikes a cord with their community. Just be sure to find creators who have real experience with your product and appear authentic, otherwise you risk your campaign falling flat. Will your contribution to this issue make a meaningful difference?

Campaign 129

Campaign Social Media UGC Metrics 129

Sprout Social

FEBRUARY 19, 2024

Do you care about overall customer sentiment about your company? And social marketers can focus on crafting content, community engagement and interpreting customer data from service team interactions to make better decisions. Customer care and community engagement tactics have become a content strategy in their own right.

Loyalty 113

Loyalty Marketing Collaboration Class 113