Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. So, if you take the “influencer loophole” in your approach to this year’s election, make sure you do it thoughtfully, authentically and with your brand’s larger goals in mind.

Social Media 106

Social Media Marketing Sentiment Influencer 106

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. Track replies, mentions, and questions to understand authentic audience participation.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By identifying influencers who align with your brand values and resonate with your target audience, you can establish authentic partnerships and amplify your reach.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. This is a critical AI capability considering 44% of marketers, per The State of Social Media Report, use sentiment mining to understand customer feedback and improve how they respond to issues.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. You can track key social listening metrics like brand awareness, social sentiment, and social share of voice.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 115

Strategy Brands Content UGC 115

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 61

Report Atlassian Brands Sentiment 61

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 111

Patterns Sentiment Analysis Proposal 111

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Lesson for you?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Analyze whether your potential streamer is active in the chat and has a community feel to their channel. Credit: Twitch.

Marketing 102

Marketing Authentication Template Templates 102

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. If sentiment is trending up or down. Why is brand reputation important?

Reputation 87

Reputation Sentiment Loyalty Nielsen 87

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 72

Social Media Banking Brands Sentiment 72

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. This creates an authentic social media presence that stands out from other brands.

Engagement 97

Engagement Tips Loyalty Metrics 97

Buffer Social

JUNE 22, 2023

Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous. ” “Always remember your community, your values, your platform, and the business you're building. “Understand the challenges your community faces.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. I think it’s important to really show up for your community (and all of your community) all year round, not just for a month.”.

Brands 113

Brands Education Communities Authentication 113

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Do you want to improve brand sentiment?

Brands 194

Brands Sentiment Influencer Survey 194

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Looks quite overwhelming, doesn’t it?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Pixlee

JULY 20, 2020

While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . Influencers will Reconnect with Authentic Content . During the lockdown, businesses saw a 129% increase in their online sales.

Influencer 73

Influencer Trends Marketing Authentication 73

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 120

Brands ROI UGC Authentication 120

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130

Content iPhone Sports Remix 130

Pixlee

MAY 21, 2020

With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. As brands struggle to stay connected to their customers’ changing needs, budgets, and sentiment, one thing will ring true: authenticity and approachability will shine through – no matter the channel.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

OCTOBER 11, 2022

When forming your approach to moderation ask yourself: what is the balance of authenticity and remaining true to your brand identity? Social and world events impact your presence and community. Explore the themes and patterns of the conversation and general sentiment. It provides your audience with a platform they can trust.

Eventful 106

Eventful Social Media How To Sports 106

Keyhole.co

MARCH 26, 2024

LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences. And all of it finds relevance in pop culture and media.

Construction 52

Construction Social Media Strategy Collaboration 52

Pixlee

MARCH 11, 2021

But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management. When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. Dive into Online Reviews.

Reputation 96

Reputation Strategy Brands Review 96

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. User-generated content tends to be more credible than content that comes from brands, since audiences perceive it as a more authentic experience. Learn from Your Competition.

Content 118

Content FAQ Sentiment Hashtag 118

Social Media Strategies Summit

FEBRUARY 27, 2020

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

FEBRUARY 2, 2023

Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community. What’s more important than going viral is finding and building a genuine community on social media.

Social Media 106

Social Media Insurance ROI Meme 106

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. There was also a 67% negative sentiment in conversations about consumers buying in bulk. million messages throughout the month.

Brands 106

Brands Sentiment Conversation Hashtag 106

Social Media Strategies Summit

JANUARY 3, 2019

With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. WeWork uses their Instagram to engage that user base online, emphasize the strength of the community, and raise awareness for the creativity that stems from their members. 6 So Worth Loving. soworthloving / 60.3k

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future.

Social Media 110

Social Media Team Groups Groups 110

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Give Back to Your Community. Partner with Influencers to Increase Authenticity. To succeed, all content has to do is draw on the emotional appeal of the holidays.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Not your usual creative self?

Template 134

Template Templates Social Media Tips 134