Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers.

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Social Media How To Policies Authentication 125

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Social Media Strategy HootSuite Sentiment 111

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. In short, an engaged community leads to better sales outcomes.

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Social Media UGC How To HootSuite 122

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. You can download it for free here.

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Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. You can download it for free here.

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Template Templates Social Media Content 78

Bill Hartzer

FEBRUARY 2, 2024

Focusing on the Essence: People Who Matter Amidst rising concerns over privacy and safety on major social media platforms, Noteit has strategically positioned itself as the antidote. By veering away from the trend of large public communities, Noteit zeroes in on the people who matter most to you.

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Social Networking Widget Privacy Authentication 95

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Guidelines Template Templates Social Media 78

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time.

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Social Media Tools Tips HootSuite 145

Buffer Social

JUNE 22, 2023

Embrace authenticity in your content No one can share your story like you. This statement is a common refrain across Jahleane’s social media. However, as Jahleane shared, “Most event organizers appreciate the content I share on my social media.”

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Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You know a conversation is of most importance in social media.

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Social Media Diagrams Training Communities 167

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

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Authentication Nielsen How To Case Study 137

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” Followers: 49.8k.

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Brands UGC Authentication Comparison 120

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

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Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

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Ignite Social Media

SEPTEMBER 18, 2023

Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. If you make consistently authentic content, your audience will find you. What is your unique perspective and sense of humor?

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Brands Content UGC How To 110

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

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Social Media Authentication comScore Social Media Management 82

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

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Trends Strategy Marketing Authentication 147

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. How do they do this? Creators are leading the way now. due to these efforts.

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Brands Marketing Real Estate Collaboration 148

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

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Social Media Survey Influencer Buy 140

Sprout Social

NOVEMBER 7, 2022

Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences. Read the #CreatorTwitter Report.

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Brands Twitter Authentication Report 91

Bill Hartzer

DECEMBER 21, 2023

Moii is more than an app; it’s a community fostering connections beyond social inhibitions and geographical borders.” Users can curate avatars that authentically represent their personalities, allowing for a more genuine expression of self in the digital realm.

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Avatar Platform Authentication System 95

Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

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Social Media Privacy YouTube Instagram 145

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

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Video Social Media Wireless Marketing 132

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! So the Fourth of July holiday has always felt slightly tainted for many in the Black community. .

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Social Media Brands Creative Commons Education 106

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. Think Beyond Social Media.

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Influencer Authentication Survey ROI 237

Pam Moore

MARCH 26, 2019

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. Here's the truth and reality that franchise organizations MUST embrace for success in 2019… digital and social media marketing is your friend.

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Organization Social Media Brands Training 106

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

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Metrics Social Media Marketing ROI 96

Pam Moore

DECEMBER 26, 2019

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. Many business leaders struggle with budget allocation for social media and digital marketing.

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Questions Social Media Proposal Marketing 78

Sprout Social

JUNE 23, 2021

But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic? Let me give you an example: Years ago, I was the social lead at my agency working for a major Mexican beer brand with legacy, authentic ties to surf culture and the surfer community.

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Social Media Focus Group Aggregator Research 95

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

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Social Media Management Questions Social Media Skills 89

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. We can communicate anyway we want. You Do NOT Own Your Audience.

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Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. We can communicate anyway we want. You Do NOT Own Your Audience.

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Content Authentication Training Template 78

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Social Media Marketing Upcoming Team 110

Razor Social

FEBRUARY 19, 2018

A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. They are all becoming paid marketing platforms, meaning no more free rides for publishers and brands on social media! Download a guide.

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Social Media Real Estate Authentication Campaign 105

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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