Remove Authentication Remove Communities Remove Consultant Remove Insurance
article thumbnail

How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For example, a life insurance brand may want to appeal to both older and younger generations. Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content.

Brands 115
article thumbnail

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries.

Industry 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries.

Industry 132
article thumbnail

Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations.

article thumbnail

Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations.

article thumbnail

Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Relationships are the foundation of business today. Your network is your net worth.

article thumbnail

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries.