Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Sprout Social

FEBRUARY 13, 2019

Advanced Listening also brings new channels into the fold with data from Twitter, Instagram, Reddit, Youtube, Tumblr, Blogs, Forums and more to make sure you can get a complete view of the social conversation around your desired topic. Get to your “aha!” moments, fast. Put social data in the spotlight.

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Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. That’s why it’s important to ensure whoever you work with wholeheartedly believes in your brand’s values and will authentically represent your brand to their followers.

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Keyhole.co

AUGUST 2, 2023

YouTube is the biggest video marketing platform in the world, with over 2.6 Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics that work and tools to help you streamline and optimize your growth. 7 Best tips to grow your YouTube channel Is your YouTube channel stuck at a few hundred subscribers?

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Social Media Strategies Summit

MARCH 1, 2024

Even YouTube, which still has a standard aspect ratio of 16:9 (i.e., So it’s no surprise the world’s most-watched video platform has begun shifting toward portrait-oriented videos — not least through the launch of YouTube Shorts , its answer to TikTok and Instagram Reels.

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Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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Keyhole.co

MARCH 24, 2024

So, of course, YouTube has to be a significant part of the brand’s social media presence. The brand primarily posts stop-motion animations as commercials on its YouTube channel with its 646,000 subscribers. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. or “Belong Anywhere.”

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Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. Don’t be tempted to fake your user-generated posts or campaign.

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Oktopost

FEBRUARY 7, 2022

Listen to the Podcast: Or subscribe on Spotify or YouTube. Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

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Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? But it’s vital to develop a strategy first.

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SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

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Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign. CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing.

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Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Hot Topics in this episode: How to make management consulting engaging and authentic on social. Episode Summary.

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Oktopost

JANUARY 10, 2022

Listen to the Podcast: Or subscribe on Spotify or Youtube. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! You can find Olivia and her guests on Spotify and Youtube. Watch the live recording: Episode Summary. Unleash Your Inner Artist.

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Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends.

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Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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Keyhole.co

OCTOBER 16, 2023

YouTube: 4.08 Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. Source The brand actively listens to its audience, incorporating their input into new product launches and marketing campaigns.

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Likeable

JANUARY 28, 2020

Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997. Gen Z is mainly heading to YouTube to be entertained.

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Oktopost

JANUARY 13, 2022

Or catch us on Apple Podcasts , Spotify , or YouTube. Proactive, energetic, creative, and an analytical marketing leader and mentor with 15+ years of global B2B marketing experience, Cristy is driven by data with demonstrated abilities in leveraging analytics to optimize brand programs and campaigns. Listen to the podcast: ?

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Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. The mighty human behind that strategy often finds that scaling successful campaigns and exceeding targets month-over-month is much harder than they may have thought.

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Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Vero calls itself the “authentic” social media platform because it doesn’t use an algorithm to determine what users see and, at least for now, is completely ad-free. Christian Collins , 3.5M

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Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

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Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

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Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. Doing so can encourage more user-generated content your way.

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Social Media Strategies Summit

JANUARY 21, 2021

Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. In this case, it wouldn’t serve you to limit that code to one-time use as that would hurt your ability to measure the effectiveness of the campaign over time. #2 2 Do your research.

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Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? For example, if you’re laser-focused on authentic UGC then performance data might not be make-or-break. Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag. Anywhere else?

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Oktopost

DECEMBER 1, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music.

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Microsoft B2B Apple Conference 109

Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. YouTube Live. YouTube live streams are found in the Live section on the left-hand side of the homepage. Facebook Live.

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Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Social Media Strategies Summit

OCTOBER 21, 2021

More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. I am so excited about our new campaign Work It Out @JCWI_UK. And she does it all while maintaining an authentic online presence. Brian Scudamore. Profiles: Facebook. Strive Masiyiwa.

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Oktopost

MAY 23, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand. How to utilize “original content” to authentically build a personal brand. Episode Summary.

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Keyhole.co

MARCH 26, 2024

million Facebook: 15 million YouTube: 17.6 Brickfilms, stop motion, and animations thrive in the age of YouTube and other video-based social media platforms. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instagram: 10.3

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Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). You just need to be prepared for them.

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Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. YouTube pays its Partner Program creators for anywhere from $2 to $34 for every 1,000 video views. YouTube just nabbed glamour Instagrammer James Charles to star in an original series. And now Quibi’s snatching up YouTubers with spicy deals.

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Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Oktopost

APRIL 14, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Episode Summary.

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Social Media Social Media Management B2B Apple 69

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

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