Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Content B2B Social Media Management 62

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task.

Template 134

Template Templates Social Media Tips 134

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Still, it requires a deep understanding of the target organization, its needs and pain points, and the individuals who make purchasing decisions.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In fact, over 78% of social sellers who utilize LinkedIn to engage with prospects outperform their peers who aren’t social selling.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

DECEMBER 19, 2023

This saves you time, improves organization and planning of Threads content, and enables you to measure your Threads’ performance with our advanced reporting and analytics. We’ve also incorporated a new feature that allows you to organize data by Thread in both the Posts and Engagements data sources.

Engagement 69

Engagement Case Study Overview B2B 69

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 135

Team Social Media Management Skills Trends 135

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

Case Study 114

Case Study Marketing Directory Retail 114

Oktopost

MAY 23, 2022

As an employee advocacy leader, she reveals the challenges she faced when gaining adoption within her organization. With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand. How to utilize “original content” to authentically build a personal brand.

B2B 62

B2B Social Media Management Apple Authentication 62

Sprout Social

APRIL 25, 2023

Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy. With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

MARCH 29, 2023

Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. Authentic and objective reviews are powerful ways to attract top talent.” What does the future look like for the organization? You should be digging into your competitors’ performance, too.

Social Media 101

Social Media Strategy Team Review 101

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Often, our social media efforts lack direction due to the absence of clear goals, a common challenge observed across organizations of all sizes.

B2B 69

B2B Social Media Strategy Reputation 69

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. So, creating authentic, consistent, captivating videos should be your priority. Remember, people only interact with campaigns they find relatable.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 124

Strategy Brands Content UGC 124

Ignite Social Media

MARCH 18, 2024

It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. In many organizations, social media is still micromanaged by lots of stakeholders which prevents this type of responsiveness. 32 Signs You Might Be a Social Media Marketing O.G.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

OCTOBER 5, 2023

If your Two-Factor Authentication is turned on (which it should be), enter your security code. Limiting access organizes the workflow and secures your account against unintended changes or breaches. Organize and classify messages to make sure you’re not missing anything urgent. Click Confirm.

Instagram 107

Instagram Facebook Marketing Features 107

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community.

HootSuite 97

HootSuite Campaign Metrics CPC 97

The Realtime Report

APRIL 15, 2019

As the social media manager of a video platform, my job obviously involves a LOT of video. Authenticity Over Perfection. Social media managers put an immense amount of pressure on themselves to be perfect. Want even more inspo and tips from real social media managers, bloggers, and biz owners?

Video 134

Video How To Template Templates 134

agora pulse

APRIL 4, 2019

Any blog post you write may be the one that brings you a new potential client, and it’s up to social media managers to keep that momentum going through the funnel. Social media is a common first touch point, especially once you factor in shared posts, on-platform recommendations, and PPC ad campaigns.

Social Media 107

Social Media Content Campaign Authentication 107

Sprout Social

MAY 24, 2022

I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. People are much more likely to reach out through social media for customer service help than five years ago.”. Alexa Heinrich , Social Media Manager at St.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. consumers say it’s important for brands to take a stand on social and political issues. As social marketers, we should be integrating diversity, equity and inclusion into our social strategies for the long term.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social. Track audience reactions to marketing campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

JUNE 19, 2023

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. User-generated content contributes to the organization’s brand image and eventually revenue as it represents genuine customer experiences, opinions, and emotions.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

JULY 18, 2023

Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. You cannot connect your account to social media management tools. Spark ads: Ads where businesses sponsor organic content related to their products.

Tips 52

Tips Marketing Trends Influencer 52

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. Data — Source data or examples From that, here’s a well-written prompt you can use: Imagine you’re a full-time content creator working at a social media marketing agency (tone). 10 good caption starters.

Content 78

Content How To Social Media Management Social Media 78

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Watch the video.

Social Media 132

Social Media UGC Adwords Influencer 132

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. Customer Care by Sprout equips teams to create authentic customer connections at scale.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Later

JULY 29, 2021

During this time, Laura also started a marketing consultancy company, and “soon built a portfolio of clients servicing social media strategy and content production.”. This gives us an opportunity to create content that applies to a multitude of situations and authentically resonates with our community. Leverage new mediums.

Brands 66

Brands Travel Instagram Curation 66

Keyhole.co

SEPTEMBER 13, 2023

Campaign-specific hashtags also allow better audience targeting by reaching users according to their preferences. It also humanizes your business by increasing authenticity and relatability. When you use unique campaign-specific hashtags, you attract more engagement and let your audience remember you.

Hashtag 52

Hashtag Trends Instagram UGC 52

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. Step 3: Automate marketing with a social media management tool. What’s the toughest part about managing social media for business ?

Social Media 142

Social Media Meme HootSuite Influencer 142

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 122

Authentication Tips Marketing UGC 122