Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.

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Influencer Brands Collaboration Authentication 103

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? Yakima’s RackPack ambassador program features photographers, professional athletes, and outdoor fanatics to create an authentic influencer-brand fit. Designing a Summer-Specific Influencer Campaign. Start with these tips.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Sprout Social

FEBRUARY 13, 2019

As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis.

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Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. What is an influencer event?

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Hosting Eventful Influencer Authentication 53

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It What is the purpose of Black History Month? “As You care about Black creators.

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Social Media Authentication Communities Campaign 112

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. They are often more authentic and more likely to have actually used the product or service. Authenticity. Event panel.

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Influencer Authentication Survey ROI 237

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

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Examples Brands Avatar Authentication 177

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. Engage (a.k.a.

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Campaign Social Media Tips Transportation 255

Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. B2B marketing can be tough, especially when so many campaigns look the same. Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness. Cats Grab Our Attention.

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B2B Meme Marketing Authentication 170

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

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Fashion Influencer Ensembli Instagram 97

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Create Branded Holiday Lists.

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Campaign Social Media Crowdsourcing Sentiment 70

Waxing UnLyrical

APRIL 13, 2016

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. Promoting various events and webinars. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. in revenue per $1 spent.

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Influencer Campaign Marketing Fashion 100

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. To create an engaging employee advocacy strategy, it’s imperative that your employees post authentic content that offer genuine insights and perspectives. ,

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B2B Marketing ROI Hubspot 62

Sprout Social

NOVEMBER 12, 2023

And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. Influencer marketing campaigns are common brand collaborations.

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Convince & Convert

OCTOBER 23, 2014

What can you learn from a megastar’s Instagram teaser campaign? While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. Make It Special.

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Campaign Instagram Case Study Upcoming 167

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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UGC Content HootSuite Authentication 145

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based Kristen Hancher + Too Faced.

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Influencer Campaign Marketing Case Study 66

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

Convince & Convert

DECEMBER 15, 2023

.” – Jackie Barker, Canva To nurture their fan-base, Canva is vigilant about making their audiences feel valued through personalized interactions (example: sending swag to new social fans) and producing localized campaigns for different geographic regions. The Canva team also utilizes very specific channels plans for each social platform.

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Brands Marketing Real Estate Collaboration 151

Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

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Marketing Authentication Template Templates 102

Webbiquity SMM

FEBRUARY 16, 2021

Brand authenticity matters. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. Countdown stickers – to cause a buzz around product launches or important events. Appsee: Run Instagram Ad Campaigns. Grey: Put a Human Face on Your Brand.

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B2B Examples Company Instagram 259

Social Media Strategies Summit

MARCH 1, 2024

This Maybelline mascara campaign is an eye-catching example: Actions for Marketers Sure, most of us don’t have access to the same marketing budget as Maybelline. But there are plenty of signs that audiences are craving more authentic voices. However, the upsides are significant.

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Social Media Strategies Summit

OCTOBER 23, 2019

When It’s Misleading: An increase in your follower count doesn’t always signify campaign success. How It’s Measured: Direct sales, lead captures and/or event attendance tracked via UTM codes, website tracking pixels, referral code redemptions, and offline event set data. Conversions. Social Media Strategies Summit.

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Influencer Marketing Authentication Hashtag 117

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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Social Media Strategies Summit

JANUARY 21, 2021

Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. In this case, it wouldn’t serve you to limit that code to one-time use as that would hurt your ability to measure the effectiveness of the campaign over time. #2 2 Do your research.

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Influencer Metrics Campaign Survey 189

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. So, creating authentic, consistent, captivating videos should be your priority. Remember, people only interact with campaigns they find relatable.

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Tips How To Hashtag Authentication 52

Sprout Social

JANUARY 27, 2021

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She points to Ben & Jerry’s as one brand that has figured out how to be authentic with their activism.

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Brands Authentication Communities Campaign 129

Keyhole.co

MARCH 24, 2024

Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. What makes Airbnb’s social media strategy successful? or “Belong Anywhere.”

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Communities Social Media Strategy UGC 59

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 124

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Instagram Badge Authentication How To 59

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. Read on to learn how they were able to execute these powerful campaigns. . Out of these treks the spectacular annual event, Fjallraven Polar, was born.

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Campaign UGC Hotels Content 45

Sprout Social

APRIL 25, 2023

With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships. To get a head start engaging your audience, complete this free worksheet that will set you up to build authentic connections with your community.

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Facebook How To Aggregator Metrics 115

Hootsuite

JULY 21, 2021

This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Identify the type of campaign. Make sure their followers are authentic. Do your research. Read through their bio.

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Influencer Instagram How To Fashion 135

Ignite Social Media

JULY 19, 2023

Instead, if you ask them to reply to your story with your campaign hashtag, Stampede Social will automatically send them the link and then they’ll have it in their DMs to easily revisit later. For example, it compares the performance of images, carousels, Reels, videos, live events, and so on.

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Hashtag Software Instagram UGC 78

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Social listening can help you uncover influencers who already love your products to create authentic partnerships.

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Examples Social Media Sentiment Influencer 123