Pixlee

DECEMBER 16, 2020

While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . That way you’ll have an even better Instagram campaign next year. Ideally, this could be an educational material such as a mini-course or campaign that also positions your products as potential solutions.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It What is the purpose of Black History Month? You care about Black creators.

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Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Furthermore, FlexPod is a leading converged infrastructure solution, so buyers are generally well-educated, highly technical individuals. Finding a Point of Entry. “We

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Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

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Webbiquity SMM

FEBRUARY 16, 2021

Brand authenticity matters. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. First, you can create educational Instagram posts to tell your followers more about selected features. Appsee: Run Instagram Ad Campaigns.

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Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign.

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Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. M TikTok: 210.8K

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Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

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Convince & Convert

DECEMBER 15, 2023

As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ). Some tips they recently shared on the Social Pros Podcast on how they are approaching their campaigns.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Convince & Convert

APRIL 21, 2016

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The authenticity of this campaign is what makes it shine.

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Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

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Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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The Realtime Report

NOVEMBER 30, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

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The Realtime Report

NOVEMBER 29, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

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Sprout Social

JANUARY 27, 2021

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She points to Ben & Jerry’s as one brand that has figured out how to be authentic with their activism.

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Social Media Strategies Summit

OCTOBER 21, 2021

Kimberley Bryant is the CEO of Black Girls CODE , a not-for-profit organization focused on providing technology education for African-American girls. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. pic.twitter.com/408m1BqHmM. Strive Masiyiwa.

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Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Sure, LEGO is a prime playground catering to the entertainment and education of children. Going a step ahead, LEGO actively advocates for education and social change.

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Hootsuite

JULY 21, 2021

This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Identify the type of campaign. Make sure their followers are authentic. Do your research.

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Later

JUNE 21, 2021

Plan and schedule your Linkedin posts in advance with Later: LinkedIn Tip #1: Drive Engagement Through Authentic Storytelling from Wealthsimple. On LinkedIn, they’re focused on building engagement with brand-led content from their magazine and advertising campaigns. Authenticity is at the core of Wealthsimple’s brand.

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Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

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Sprout Social

MAY 9, 2022

Short tutorials are one of the best ways to use this platform for educational content. If accompanied by catchy music, funny commentaries and authentic results, this type of TikTok video can become very addictive and fun to watch. This allows you to connect with your audience and build authentic relationships in real-time.

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Social Media Strategies Summit

FEBRUARY 13, 2020

Like Hubspot, they provide a large bank of educational content on their website that aims to help entrepreneurs get started with e-commerce and digital marketing. B2B brands can really stand out by providing educational – and entertaining – video for their customers and clients. #4 Source: Shopify Facebook. TAKEAWAY: Prioritize video.

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Social Media Strategies Summit

APRIL 6, 2023

Are you planning your first higher ed influencer marketing campaign or looking to optimize your existing strategy? How Influencer Marketing Is Unique for Higher Ed Marketers At first glance, “traditional” influencer marketing doesn’t feel like a great fit for higher education institutions. existing students and alums).

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Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. If you have an authentic connection with your customers, they’ll enjoy seeing their photos featured on your page.

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Convince & Convert

JUNE 20, 2017

Focus on Educating, Not Selling. They want brands to be authentic in a way they can relate to. Keeping this in mind, powerful video content these days is not blatantly focused on selling, but rather on educating. Producing educational content in the early stages of the cycle is a must. Click To Tweet.

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Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Campaign Analysis. Discover resources we’ve gathered to support #BlackLivesMatter — [link] #VSCO pic.twitter.com/6MHtnpDXwo.

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agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. billion views certainly proved that TikTok was the right space for this type of campaign.

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Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). You just need to be prepared for them.

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Pixlee

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Conclusion.

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Later

JANUARY 28, 2021

This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? A takeover on Instagram Stories. 1: Jayde I.

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Oktopost

MAY 16, 2022

Bringing Authenticity Back to Social Media. We use social for human connection, and making it sound more human and authentic is the key to creating posts others want to engage with. The biggest part of finding success with employee advocacy is remaining authentic above all things. 25% corporate message.

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Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Wider Audience Reach When you integrate diversity into marketing campaigns, you cast a wider net over this vast sea of potential customers. Create targeted micro-campaigns that address these groups specifically.

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Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2.

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Social Media UGC Content Loyalty 52

Pixlee

OCTOBER 27, 2021

Its use of micro-influencers and management of its influencer campaign using Pixlee’s CRM has lead to a 2% decrease in cart abandon rate, recouping as much as $25,000 in monthly revenue. . As the space grows, you can expect audiences to become more educated about the influencers they follow and demand transparency.

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