Sprout Social

FEBRUARY 7, 2023

Securing C-suite buy-in is essential to getting any new project off the ground. Employees are empowered to post authentically, while feeling confident they’re staying on-brand. Advocacy also invites your current employees to be stewards of your brand, fostering a sense of ownership, loyalty and belonging.

Buy 93

Buy Curation Statistics Survey 93

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Read on to discover our top five takeaways from the webinar.

B2B 69

B2B Social Media Strategy Reputation 69

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 88

Loyalty Brands How To Discount 88

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. So, how can you use this to improve your social media marketing strategy? How you implement this strategy is entirely up to you (and should depend on your brand’s personality).

Social Media 225

Social Media Tips Marketing UGC 225

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Your Escape From 9 to 5

JULY 1, 2022

According to the 78 percent of salespeople who regularly outsell their competitors by effectively using a social media strategy, it sure is! In this post, learn how to develop a social media strategy that pays. The social aspect is about developing ongoing authentic relationships with people. – Social + Media = Sales.

Social Media 75

Social Media Strategy Marketing Loyalty 75

Sprout Social

OCTOBER 24, 2019

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. It’s authenticity, visualization and peer-to-peer recommendation all rolled into one.

UGC 56

UGC Loyalty Brands Curation 56

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. Helps establish brand loyalty and grows community.

UGC 145

UGC Content HootSuite Authentication 145

The Realtime Report

MAY 22, 2023

EeCommerce E-commerce is one method for consumers to buy and sell goods in retail. It is why customer engagement platforms like Agora.io are becoming a core business strategy for brands of all sizes. Effective omnichannel engagement leads to higher customer retention and loyalty.

Platform 91

Platform Engagement Loyalty API 91

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Marketers must measure ROI to earn more buy-in ROI is the key to commanding a larger influencer marketing budget.

ROI 105

ROI Influencer Marketing Survey 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy.

B2B 118

B2B Influencer Brands Marketing 118

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post.

Campaign 304

Campaign Brands Influencer Collaboration 304

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. To close more deals, sales executives are starting to take social media for sales seriously.

Social Media 69

Social Media Tools B2B Team 69

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it. What is audience engagement? This further builds their connection to your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

Pixlee

MAY 6, 2019

With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers.

Strategy 74

Strategy Marketing UGC Authentication 74

Oktopost

JULY 22, 2021

He is responsible for leading the strategy and execution for traditional marketing, product marketing, communications and lead generation initiatives in the region. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Episode Summary.

B2B 118

B2B Apple Loyalty Hosting 118

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy.

Brands 127

Brands ROI UGC Authentication 127

Sprout Social

MAY 9, 2023

This leads to stronger connections and loyalty that stimulate your sales. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. It’ll also help build community, foster loyalty, and increase customer retention. .

Strategy 52

Strategy UGC Brands Apparel 52

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Your goals are the heart of your social media strategy and your social network choices need to be in service of them. 38% of TikTok users said a brand feels authentic when teaching them something.

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. And the most prominent of all is UGC. Monitor your branded hashtags on Keyhole 4.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 16, 2023

More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it. A comparable 31% won’t complete their purchase, while 30% will buy from a competitor instead. Data supports his claim.

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JANUARY 18, 2024

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. The good news?

Social Media 121

Social Media Tips HootSuite Marketing 121

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

YouTube 154

YouTube Tips Authentication Loyalty 154

Convince & Convert

APRIL 9, 2013

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Authenticity. Transparency.

Authentication 145

Authentication Loyalty Buy Study 145

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Sprout Social

JANUARY 12, 2022

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. rating or review is most valuable to someone researching a brand for the first time or buying a new product.

Conversation 136

Conversation Review Marketing How To 136

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 127

Review Brands How To Analysis 127

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Highlight any urgent issues.

Engagement 90

Engagement How To Metrics Loyalty 90

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

Loyalty 243

Loyalty Mobile Buy iPad 243