Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Let’s dive in. pic.twitter.com/AUjNaU63Og.

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Examples CSR Airlines Collaboration 97

Oktopost

SEPTEMBER 21, 2023

With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

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Examples B2B ROI Analytics 62

Webbiquity SMM

NOVEMBER 8, 2022

There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. For example, buyers may choose a product with a 4.7 with only a handful.

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comScore Marketing Case Study Review 299

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. 3 social commerce examples you can learn from. When it comes to brand reputation, the buying experience is just as important as the product itself.

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Examples Tips Patterns Instagram 133

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

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Examples Brands Sentiment Reputation 59

Buffer Social

AUGUST 3, 2022

According to the Harvard Business Review, customers are three times more likely to buy from your brand if they form an emotional connection to it. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business 92

Small Business Groups Groups Examples 92

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. For example, check out the Moto Machines Instagram profile. Check out Sokisahtel for an excellent example of how to make this network work for your business.

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Social Media Tips Marketing UGC 225

Social Media Strategies Summit

MARCH 1, 2024

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. But there are plenty of signs that audiences are craving more authentic voices.

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Video Trends Marketing Mobile 229

Pixlee

MAY 17, 2021

With shoppable UGC, you can convert more shoppers while building authentic connections with customers. For example, Alo Yoga sends its customers a check-in email after every purchase, with pictures of other customers wearing the same products they purchased to inspire them to post on the brand’s Instagram as well.

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UGC Authentication Brands Review 52

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

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Conversation Brands Authentication Trends 130

Sprout Social

FEBRUARY 13, 2019

According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. Sprout’s robust content planning tools, for example, are never more than a click away. But simply listening isn’t enough.

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Authentication Analysis Sentiment Tumblr 103

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

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Trends Social Media Authentication Instagram 193

Ignite Social Media

SEPTEMBER 18, 2023

Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand. If you make consistently authentic content, your audience will find you. Instead, focus on your authentic brand voice and what your brand brings to the table.

Brands 110

Brands Content UGC How To 110

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. BTS content can support all three consumer desires while building brand authenticity.

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Campaign Content Upcoming Authentication 91

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). An example of user-generated content from Calvin Klein. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Takes authenticity to the next level.

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UGC Content HootSuite Authentication 145

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. Francis Bourgeois is a great example. So far, our examples have focused on brands creating their own stories. million followers on Instagram and 2.7

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Campaign Brands Influencer Collaboration 304

Sprout Social

OCTOBER 16, 2023

For example, a life insurance brand may want to appeal to both older and younger generations. Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content.

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Brands How To Authentication Collaboration 115

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

OCTOBER 31, 2023

Marketers must measure ROI to earn more buy-in ROI is the key to commanding a larger influencer marketing budget. Influencers can help marketers reach their goals and earn more buy-in for future collaborations. I want these influencers to be authentic when they talk about certain themes or products.”

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ROI Influencer Marketing Survey 107

Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Sprout Social’s Saved Replies and Asset Library are a perfect example of this. Buying likes and followers is also frowned upon.

Instagram 115

Instagram Tools Strategy Hashtag 115

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. and others provide search tools to help you evaluate relevance, engagement and authenticity.

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Influencer Authentication Survey ROI 237

Ignite Social Media

MARCH 18, 2024

But Dave’s example shows the massive payoff in empowering your social leads and putting trust behind your experts to “figure it out.” Invest in Physical Resources & Staff Having the budget and buy-in to make big investments has been key for fueling Duke’s social media juggernaut.

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Social Media Marketing Nielsen Resources 96

Oktopost

SEPTEMBER 12, 2023

Intent data simplifies lead discovery by pinpointing prospects showing buying signals. Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. This is where the fun stuff comes in: social media.

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Data B2B How To Metrics 124

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

The Realtime Report

APRIL 6, 2023

“Gamers are a popular target for cybercriminals because, in addition to personal information, passwords, and bank card data, scammers may steal their gaming accounts with internal currency and rare skins, for example, using stealers,” Kaspersky told VPNOverview. Also, keep your operating systems and apps updated.

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Banking Exercises Forums Software 91

Ignite Social Media

NOVEMBER 13, 2023

We’re sharing four stellar examples (and a bonus) any brand can learn from to spark your social content creation. The review headline pops, while the descriptive body text and CTA entice people to buy. The lively atmosphere with music adds personality that feels authentic to the Slack brand.

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Social Media Transportation Review Instagram 96

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. For example, if you have a sustainable clothing brand, you can promote a zero-waste style of life, giving advice and inviting guests on the topic instead of focusing just on your brand itself. . Podcasts Help Build Community.

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Brands UGC Authentication Influencer 98

Ignite Social Media

JANUARY 12, 2021

Consumers will spend their precious dollars with brands that share their beliefs and values ( especially Gen Z, which grows more and more buying power as they age up). Ben & Jerry’s is an example of a brand who has consistently supported core social issues as part of their brand, even after being acquired by Unilever.

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Activities Social Media Brands How To 163

Webbiquity SMM

JANUARY 30, 2020

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. For example, decide whether you want to use the term “clients” or “customers” while addressing your target audience. You should use the same fonts and styles in your images and videos as well. Get Your Timing Right.

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Brands Airlines Hashtag Influencer 159

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. It’s not just a trend—it’s a proven strategy.

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B2B Influencer Brands Marketing 119

Hootsuite

NOVEMBER 17, 2022

An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets. Explain your NFT, what makes it unique, and make people want to buy it. For example, avatar NFTs usually list out what makes each avatar unique, such as eye color, hair, mood, etc.

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Marketing Avatar Buy Price 118

Sprout Social

AUGUST 31, 2023

Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. How did you get leadership and stakeholder buy-in? It was clear that leading by example and honoring Mental Health Awareness Month with an authentic gesture was the only way to do it. Our founder Leon L.

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Team Authentication Proposal Social Media 119

Socialmedia.biz

MARCH 12, 2019

Since online shopping is becoming increasingly popular, consumers need to learn how to avoid buying these items. Although you may think this doesn’t apply to cheap and common products, a lot of them aren’t really authentic. Buy these products only from retailers you know. This accounts for around 2.5 percent of global imports.

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Products How To Authentication Price 92

The Realtime Report

NOVEMBER 30, 2022

People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them. Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Establish Authentic Brand Loyalty Programs.

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Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them. Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Establish Authentic Brand Loyalty Programs.

Strategy 91

Strategy Brands Loyalty SEO 91

Sprout Social

FEBRUARY 22, 2022

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. In many instances, consumers can buy without leaving their chosen platform. Social shopping examples. What social media shopping does for brands. Social commerce.

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Platform Tips Buy Instagram 109

Keyhole.co

JANUARY 18, 2024

In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers.

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Influencer Social Media Strategy Marketing 59