Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? Let’s dive in and see what our experts here at Ignite Social Media have to say: 1.

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Social Media UGC Trends Organization 198

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

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Engagement Brands Review Influencer 130

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. What spawned the era of social entertainment?

Social Media 88

Social Media Content Airlines Authentication 88

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement 98

Engagement Tips Loyalty Metrics 98

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

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Social Media UGC Content Loyalty 52

Oktopost

JANUARY 25, 2024

Often, our social media efforts lack direction due to the absence of clear goals, a common challenge observed across organizations of all sizes. Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships.

B2B 69

B2B Social Media Strategy Reputation 69

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace.

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Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 121

agora pulse

SEPTEMBER 21, 2019

Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. Social media influencer relationships are also great for not appearing too pushy. Consumers are craving authenticity and many influencer strategies need some refining.

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. Social media influencer relationships are also great for not appearing too pushy. Consumers are craving authenticity and many influencer strategies need some refining.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is there an opportunity for you to do something different with your brand voice or style?

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Questions Banking Insurance HootSuite 104

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

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Analytics Sentiment Analysis Patterns 107

Hootsuite

OCTOBER 25, 2021

But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Customers are already looking for you on social media.

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Social Media HootSuite Meme Influencer 142

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. more engaging than long-form video (The Sprout Social Index™). TikTok, a short-form video platform, is the most engaging social platform by engagement rate ( Socialinsider ). Shorts can be up to 60 seconds long.

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Buy Video How To Template 110

Hootsuite

JANUARY 18, 2024

Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Find more eye-popping stats about social media here !)

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Resources 93

Resources Social Media Management Publishing Social Media 93

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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How To Social Media Management Metrics Team 122

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. Enter social media moderation.

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Eventful Social Media How To Sports 107

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Authentication Tips Marketing UGC 115

agora pulse

JULY 8, 2020

As a social media manager, you may know a lot about Instagram’s end-user features. In this article, I’m looking at Instagram marketing essentials, my best agency hacks, and the brands that are winning. The top 100 brands have seen engagement on Instagram grow by 53% year-on-year. For example: [link].

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Instagram Tips Marketing Hashtag 109

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But, as with all the social media networks, competition is fierce.

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Twitter Tips Influencer Hashtag 129

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

JULY 29, 2023

Given shifts in the social media space and TikTok’s raging popularity overtaking some of the de facto leaders, there are even more avenues for brands to get in front of their audience now more than before. Starbucks’ social media strategy is unique because it’s built around customers’ experiences.

Campaign 52

Campaign Social Media Strategy Hashtag 52

agora pulse

MAY 6, 2020

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. What Social Media Managers Want to Know. 69% of brands expect they will decrease ad spend in 2020. Be proactive.

Social Media 106

Social Media Tips Discount Price 106

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Sprout Social’s Enhance by AI Assist uses AI to personalize customer interactions at scale.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. This is where Suggested Twitter Replies from Sprout Social comes in.

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Authentication Social Media Management Travel Proposal 60

Later

SEPTEMBER 10, 2019

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over. View this post on Instagram.

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UGC Instagram Brands Content 53

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Balance global and local strategies , while ensuring all content aligns with your overarching brand and mission.

Social Media Management 108

Social Media Management Social Media Tools How To 108

Buffer Social

JULY 24, 2023

Ayomi Samaraweera started posting career-focused content on TikTok, which won her a brand deal with only a few thousand followers. For example, Mitra, Buffer’s social media manager, makes TikToks that feel natural to TikTok but also show who we are as a company.

How To 75

How To Film Collaboration Hashtag 75

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. It’s why we call it “social” media.

Social Media 111

Social Media Engagement Marketing How To 111

Sprout Social

JULY 30, 2020

As we added in marketing messages we were able to convert more customers through social media to sales, and the loyalty we created during lockdown has continued as the stores have reopened. – Aimee Stewart, Managing Director, Connec+. Social media is now more important than ever.

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Retail Groups Groups Social Media 116

Keyhole.co

APRIL 25, 2023

Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries. The collaboration with micro-influencers from a variety of backgrounds allowed the brand to reach relevant audiences. Ready to dig in?

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Fashion Campaign Social Media Marketing 52