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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. What other brands peak their interests?

Brands 148
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” ” However, those who need and want your services and content likely think it is exciting if you do it right! YOU can create amazing content!

Industry 152
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” ” However, those who need and want your services and content likely think it is exciting if you do it right! YOU can create amazing content!

Industry 132
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Brands to watch on social media right now

Sprout Social

When you think of brands on social media, which come to mind first? Dove’s inspiring Real Beauty campaigns? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching.

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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver.

B2B 135