Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. How Can Podcasts Help Your Brand? The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners.

Brands 98

Brands UGC Authentication Influencer 98

Pixlee

AUGUST 28, 2020

Now more than ever, it’s critical for companies to take the time to understand their customers. Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Authenticity & Transparency.

Brands 90

Brands UGC Authentication Hashtag 90

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. An influencer event is set up by brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level. The dos and don’ts of hosting influencer events .

Hosting 53

Hosting Eventful Influencer Authentication 53

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Brands 129

Brands Authentication Communities Campaign 129

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. This strategy helped me survive 13 major layoffs at one company alone. How many times have they attended the event?

Hosting 90

Hosting Eventful Tips Training 90

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 118

Brands Avatar How To Privacy 118

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis.

Examples 112

Examples Brands Sentiment Reputation 112

Sprout Social

OCTOBER 17, 2022

Hosting a surprise birthday party is on my bucket list. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. Some companies use it as a retention strategy as well. Host an event. What is surprise and delight?

Brands 99

Brands Fashion Eventful Hosting 99

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

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Types Instagram Brands Collaboration 118

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now .

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Authentication Nielsen How To Case Study 137

Oktopost

OCTOBER 9, 2022

For seven years, Sarah Noel Block , CEO of Tiny Marketing , was a marketing team of one for five companies simultaneously. She joins host Olivia Messina to reveal her tried and true systems that enabled her to expand her bandwidth without expanding budget. This is a reality the next Behind the Post guest knows all too well.

System 131

System B2B How To Apple 131

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Oktopost

MARCH 16, 2022

They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. In this episode, featured guest, Nicole Wonjo Smith VP Marketing of Tackle.io , and host, Jennifer Gutman of Oktopost, talk through the challenges of B2B marketing in a modern customer journey that isn’t always measurable.

B2B 62

B2B Brands Apple Hosting 62

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. We recently hosted a webinar on TikTok. Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.

Campaign 91

Campaign Content Upcoming Authentication 91

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

Social Media 106

Social Media Brands Creative Commons Education 106

Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Episode Summary.

Data 118

Data Strategy How To Social Media Management 118

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. This episode is filled with the truths behind building a successful community, and how brands are leaning on its benefits to positively impact customer lifecycles.

B2B 116

B2B Communities Apple Hosting 116

Oktopost

MARCH 10, 2022

Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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Team B2B Apple Marketing 144

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. More Brands Will Go Live.

Trends 193

Trends Social Media Authentication Instagram 193

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. We’ve got you covered.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

AUGUST 14, 2018

If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. The question is, how do brands take advantage of these new media moments? Why Do Brands Use Facebook Stories? People don’t trust companies these days. Better Connections.

Brands 91

Brands Facebook Upcoming Real Estate 91

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot.

Brands 76

Brands How To Instagram Consultant 76

agora pulse

SEPTEMBER 18, 2019

It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. That fact drives most brands crazy because they have no control over this aspect. People love when brands share UGC. Host contests.

UGC 89

UGC Brands Content How To 89

Social Media Strategies Summit

JULY 14, 2022

I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Over 12 months, they would go on to create over 4,000 pieces of content and host over 50 Instagram live sessions showcasing Hult at its very best through the perspective of its students.

Education 204

Education Case Study Overview Upcoming 204

Oktopost

FEBRUARY 2, 2022

Prior to her role at SmartBug®, she was VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider where she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. Stay in the Loop.

Data 150

Data B2B Apple Marketing 150

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Eric works with other members of the executive team to lead the company’s vision and product strategy. Episode Summary. Stay in the Loop.

B2B 118

B2B Apple Avatar Hosting 118

Sprout Social

SEPTEMBER 8, 2021

In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. Anyone with 600 or more followers can now host a Space on Twitter. Let’s get started.

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Conversation Twitter Hosting Upcoming 135

Likeable

JULY 23, 2020

Throughout the past two months, many brands have been using their platforms (and their dollars) to support anti-racism organizations and the Black Lives Matter movement. While a majority of these brands have remained silent in the past on similar issues, this time has been different. These restaurants span more than 130 cities.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Social Media Strategies Summit

OCTOBER 14, 2021

To figure out how that looks, we assembled a panel of four social media experts with a ton of experience in leading fast-moving campaigns and responding to major events, featuring: Our host, Caleb Gardner , is the Co-founder and Managing Partner of 18 Coffees, a strategy and innovation firm for the mission economy. What separates the two?

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Authentication Brands Team Issues 222

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

Social Media 122

Social Media UGC How To HootSuite 122

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. 1: Knix’s Community-building Campaign.

Campaign 91

Campaign Social Media Brands Apparel 91

Oktopost

MAY 7, 2020

In our sixth episode of “ The Globalization of Social Media ,” Colin Day , Managing Director EMEA of Oktopost hosts Chris Redmond , Founder of Redholt , an executive search agency and self-proclaimed digital nomad. With B2B brands focusing on empathy-based marketing during these uncertain times, it makes sense.

Social Media Management 130

Social Media Management Social Media B2B Authentication 130