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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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10 Free Social Media Marketing Tools You Should Try

agora pulse

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Track your Facebook Ads insights with one of our favorite social media marketing tools.

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11 Time-Saving Tools for Small Social Media Teams

Social Media Strategies Summit

The average brand spends almost 15% of its marketing budget on social media. You need to get smart by investing in the right social media management tools. In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Social Media Scheduling Tools. Graphic design.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? How are external trends and events going to affect your broader marketing strategy? She’s been working in higher ed marketing for 15+ years.

Marketing 240
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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever.

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Ultimate Twitter Marketing Strategy Guide With Examples

Keyhole.co

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Why should you focus on Twitter marketing?

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

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