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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 104
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The role of AI in creating a more human customer experience

Sprout Social

You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand.

Sentiment 100
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The role of artificial intelligence in business in 2024

Sprout Social

The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency.

Patterns 114
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How to use AI analytics for targeted business decisions

Sprout Social

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 108
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Employee advocacy stats to secure C-level buy-in

Sprout Social

Of the 1,000+ marketers we asked, those that had an advocacy program stated their top three objectives were increasing brand awareness, attracting qualified job applicants and having more control over brand messaging. Using Sprout’s Employee Advocacy platform is the easiest way to launch a brand advocacy program.

Buy 91
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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. Tylenol – Building customer loyalty When it comes to pain management, Tylenol has been one of the go-to options for consumers for many years.

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5 Ways Social Media Data Can Help Your Business

Pixlee

More business owners are using social media as a platform to generate awareness and promote their products. Social media keeps a record of everything a user does on its platform. Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance.

Data 52