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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 107
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The role of AI in creating a more human customer experience

Sprout Social

You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand.

Sentiment 101
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The role of artificial intelligence in business in 2024

Sprout Social

The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency.

Patterns 117
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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped. The screen capture above is only the beginning, it only shows a small part of the Meta trademark. Just think.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

Here are three practical corporate communications applications that can help your team save time. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. At Sprout, we’re committed to building on this technology with a series of new AI features across the platform.

Sentiment 120
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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.