Waxing UnLyrical
NOVEMBER 8, 2011
It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.
Waxing UnLyrical
MAY 20, 2011
Let’s plaster the whole edifice with apple pie whilst we’re at it. The way to fix it, we are told, is to advocate more transparency, more corporate responsibility, more fairness and better corporate governance. “But is there really a crisis of trust? Or are we in danger of making the wrong diagnosis and recommending the wrong remedies?
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Waxing UnLyrical
JUNE 22, 2016
Yet with social media platforms, oftentimes messaging is controlled by the user. While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. Apple News. 40 percent of mobile devices in the U.S.
Waxing UnLyrical
MAY 13, 2019
However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active. 2018 SBA reports show there are 30.2 IHS Markit.
Waxing UnLyrical
AUGUST 22, 2012
While I don’t think comparing Google and Facebook’s IPOs is an apples-to-apples scenario, it is worth pointing out that Google was a much stronger company than Facebook at similar points before their respective IPO’s. It has also transformed itself into a media company as opposed to just a digital company (i.e.
Waxing UnLyrical
JULY 23, 2014
Just 19% of Olympic viewers posted about the games on social media, according to NBC. It feels like NBC is comparing apples to oranges. Your programming has to be live in order for social media to drive it. Social media IS impacting TV ratings. Social media and TV are becoming evermore intertwined.
Waxing UnLyrical
FEBRUARY 15, 2013
Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . I’d love to hear your thoughts!
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