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Audience engagement: What it is and tips to improve it

Sprout Social

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term.

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Measuring Customer Experience for B2B Marketers

Oktopost

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Some metrics carry over, like bounce rate, total page visits, and time spent on-site.

B2B 101
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Translating Social Value For the Bottom Line

Ignite Social Media

Measuring impressions across social platforms can help you to compare social reach apples-to-apples with other marketing efforts, providing some perspective on how social platforms fit in and enhance a mixed marketing strategy. Thankfully, tracking awareness is one of the most simple ways to gauge social value.

ROI 101
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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

These may be to understand the type of content they produce to grow a YouTube channel , track engagement metrics, identify trends, research keywords, or everything at once. For example: If you peek into Apple ’s YouTube channel, you’ll see over 190 videos and shorts. Do they post shorts on YouTube? What about YouTube live streaming?

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Social media measurement: how to figure out what works

Sprout Social

According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Your goals ultimately define what metrics you’ll need to measure. The takeaway?

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The power of brand advocacy and its uses

Sprout Social

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Once those are set, you can better determine which metrics you need to track. One way is through brand advocacy.

Brands 126
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What Is Your Marketing Trying To Do?

Twist Image

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Just ask Uniqlo , Apple or Trader Joe's. loyalty program. The quick answer is: sell more. So, what is your marketing trying to do? brand affinity.

Marketing 106